Creating successful brand design requires a proven approach
Comprehensive planning that turns your current brand's ideas and audience perceptions into the brand that will be experienced as you intended.
Ensure your brand stands out in the marketplace by deeply understanding your competition, customer preferences, and attitudes.
Deeply understand the personality of your brand: what are the characteristics of the personality and where can that guide brand design?
We design your organization's essence in a brand identity that captures the attention of and resonates with customers and business stakeholders.
Create an effective communications report that conveys your brand values, your accomplishments, financial results and messages for the year to your stakeholders, shareholders and the public.
An impactful report that clearly conveys your esg values, your accomplishments and messages in sustainability to your stakeholders, shareholders and the public.
Stand out from your competitors, convey your value-add and get the attention of your customers with visually captivating packaging design.
Deeply deliver your brand experience and connect with your audiences through highly effective corporate communication.
Accelerate your brand design adoption with your teams using our mature brand design system.
Express an authentic corporate personality and capture your brand's essence in a dramatically engaging corporate identity.
Capture attention, improve engagement, and increase comprehension by visually representing complex information.
Assess the top brand identity concepts and de-risk your branding investment through the rich data gathered from your audience.
Akendi combines brand design expertise with extensive user experience knowledge, creating brands that look impressive and function effectively across customer touchpoints and business applications.
Yes, we've served healthcare, technology, finance, and non-profit sectors. Our adaptable approach respects industry-specific requirements while maintaining design excellence.
We've designed for global organizations, understanding cultural sensitivities, international applications, and multi-market considerations affecting brand implementation.
Our reporting experience includes data visualization, stakeholder communication, and sustainability messaging. We understand environmental and social reporting requirements.
Accessibility is built into our design process, ensuring adequate contrast, readable typography, and inclusive imagery. Our brands work for diverse audiences.
Our design teams in Canada, UK and the USA participate in ongoing learning, industry events, and local design communities. We balance current relevance with timeless design principles.
Akendi's combination of brand design and UX expertise creates brands that look exceptional and deliver effectively across all types of human interactions and business environments.
Our team understands compliance requirements for regulated sectors. We ensure designs meet industry standards while maintaining visual impact and differentiation.
We begin with deep discovery exploring your values, culture, and aspirations. Our process translates intangible qualities into visual elements that authentically represent your organization.
We investigate audience demographics, behaviors, and preferences through stakeholder interviews, surveys, market analysis, and ethnographic user insights. This understanding guides our design decisions.
Corporate identity extends beyond logos to encompass complete visual personality. We consider brand expression across all touchpoints, from digital to environmental applications.
Our UX background ensures brands function effectively across customer interactions. We consider usability, accessibility, and user journey integration in brand applications.
We focus on timeless design principles while incorporating contemporary relevance. Our brands age gracefully by avoiding trendy elements that quickly date.
Each sector has unique conventions and audience expectations. We adapt our approach while maintaining design excellence and strategic thinking.
Research supports our creative decisions. We investigate market conditions, cultural considerations, technical and business objectives before visual exploration begins.
We analyze the competitive landscape to understand visual conventions, then develop distinctive approaches that set your brand apart while maintaining industry credibility.
You'll get vector files, high-resolution images, web-optimized formats, and specialized files for your applications. All deliverables include proper usage guidelines.
Brand guidelines detail logo usage, color specifications, typography rules, and application examples. This documentation (online, print and pdf) ensures consistent brand implementation across materials.
Brand identity projects often include social media templates and profile assets to ensure consistent online presence across digital platforms.
Corporate communication projects provide finished designs, template systems, style guides, and supporting materials for consistent organizational communication.
Annual report packages include designed layouts, infographics, charts, cover variations, and production files. We provide print management, web hosting and style guidelines for future consistency.
Infographic deliverables include final designs, source files, and template versions for future use. We optimize files for your intended distribution channels.
Packaging projects deliver structural templates, visual designs, production specifications, and vendor communication materials. Files are manufacturing-ready.
Design systems include templates, component libraries, usage rules, and implementation guides. These tools help your team maintain brand consistency efficiently.
Success metrics include brand recognition improvement, stakeholder feedback, customer perception changes, and business impact indicators. We help establish measurement frameworks for your brand management team.
Strong brands enable premium positioning, improved customer trust, enhanced recruitment, and increased stakeholder confidence. The impact compounds over time.
Professional brand design creates distinctive identity, clarifies value proposition, and builds emotional connections that competitors struggle to replicate.
Brand design creates lasting business assets that appreciate over time. Strong brands become valuable intellectual property and growth foundations.
We design flexible brand systems that evolve with your business. Guidelines provide brand consistency frameworks while allowing adaptation to changing business needs.
Strong brands unite teams around shared identity and values. After a branding project, internal stakeholders often report increased pride, clarity, and alignment in the organization.
We recommend customer research methods and metrics for measuring brand perception, recognition, and preference changes. Baseline measurement supports tracking your improvements over time.
Active participation is essential for authentic results. We guide the necessary involvement, typically a 10-15% time commitment of key stakholders, while respecting your time constraints and organizational structure.
We offer continued consultation, additional design services, guideline updates, and team training to ensure successful brand implementation, change management, and evolution.
We've developed efficient feedback processes and collaborative tools that streamline communication. Our goal is productive iteration without endless revision cycles.
We maintain strict confidentiality protocols and sign NDAs as needed. Our team understands brand development sensitivity and protects client information accordingly.
We build flexibility into processes to accommodate changing business needs. Scope modifications are discussed transparently and include, where needed, a change request process with clear timeline and budget implications.
We establish preferred communication channels and touchpoint schedules early in projects. Regular check-ins, collaborative platforms, and direct team access ensures a smooth workflow.
Our pricing reflects project scope, strategic complexity, and deliverable requirements. We consider your business size, industry needs, and the number of brand applications required to create authentic identity systems.
We use milestone-based billing aligned with project phases: discovery and strategy, concept development, refinement, and final delivery. This ensures you see progress throughout the process.
Annual report costs depend on page count, data visualization needs, photography requirements, and regulatory compliance. Projects with extensive infographics and custom illustrations require sometimes additional investment.
Packaging projects cover structural consultation, brand application, regulatory guidance, and production files. Investment includes multiple format variations and vendor coordination support.
Corporate communication pricing depends on deliverable types and quantities. We provide upfront cost breakdowns including photography, copywriting, or specialized production needs.
Infographic pricing varies by data complexity, visual requirements, and quantity needed. Interactive or animated versions require additional investment beyond static designs.
Design systems can be standalone services or part of larger projects. Investment covers template creation, usage guidelines, and implementation tools for brand consistency.
ESG sustainability reports involve specialized data presentation, stakeholder messaging, and metrics visualization. The investment reflects our expertise in environmental and social reporting requirements.
Annual report timelines range from 5-16 weeks based on content volume, approval layers, and production needs. We work backward from your distribution deadlines.
We accommodate rush timelines by adjusting resources and streamlining processes, though strategic work benefits from adequate development time. Urgent projects require focused team dedication and client stakeholder involvement.
Your involvement is crucial during discovery workshops, concept presentations, and final approvals. We'll schedule these touchpoints to respect your availability.
We establish clear approval hierarchies and feedback consolidation processes. While multiple stakeholders provide input, we designate final decision-makers to prevent conflicting directions.
We use tracking tools and regular - often weekly - check-ins to monitor progress. You receive timeline updates and early warnings about potential scheduling issues.
Brand identity projects usually require 5-12 weeks depending on organizational complexity and decision-making processes. We allow time for strategy, exploration, and stakeholder alignment.
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