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Brand Design
Corporate Identity
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Corporate Identity Design

Express an authentic corporate personality through strategic corporate identity design.

A corporate identity must convey an organization’s personality and character – and that requires strategic thinking and creativity. We’ll work with your stakeholders to capture your brand’s essence in an identity that creates an emotional connection with your audiences.

EXPERIENCES defined
  • Re-imagine the corporate identity to have a greater impact
  • Close the gap between who you really are and what your corporate identity conveys
  • Have audiences respond to our identity as we intend them to
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HOW WE DO IT

  1. 1

    Through engaging stakeholder workshops, we'll capture the identity strategy and vision - as well as the future direction for the identity.

  2. 2

    We regularly conduct complementary research, including competitive research, customer research, focus groups, to understand perceptions and attitudes towards the identity.

  3. 3

    We design creative concepts that include logo, wordmark, and tagline to align with the strategic vision.

  4. 4

    Reviews with stakeholders to capture preferences for various visual styles

  5. 5

    Driven by a clear creative direction, we will create the corporate identity system for application to relevant materials.

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WHAT YOU GET

Our corporate identity design will convey your brand's promise through a compelling visual identity that customers will connect with and value. You’ll get:

  • An engaging presentation that provides context and several design concepts
  • A clearly articulated aesthetic vision for the corporate identity and brand design system.
  • An identity package that includes critical required materials, such as stationery, signage, digital design, customer communications materials
  • A brand book (style guide) that documents the visual elements of the identity as well as the brand voice and guidelines for optimal use
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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