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Content Strategy
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Content Strategy

Ensure that your web or portal content supports an optimal user experience

Websites present information to users in multiple dimensions. Planning what content users need, where they expect to find it, its relationship to other content, and how best to maintain it is the focus of website content strategy.

CONTENT PLANNED
  • Find out how your current content connects with your corporate goals
  • Determine how your content can best serve the desired user experience
  • Create a plan to organize and manage your online content
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HOW WE DO IT

  1. 1

    We consult with key stakeholders and conduct workshops, including a content audit, to understand the current state as well as any content management challenges that exist.

  2. 2

    We work closely with your content owners and authors to develop a new strategic vision with a focus on streamlining content and making it intuitive for users to find.

  3. 3

    Related services are conducted where appropriate, such as competitive review, stakeholder analysis, and governance framework development.

  4. 4

    We create a content strategy report for various stakeholders in the organization.

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WHAT YOU GET

No matter how complex your current content structure may be, we'll help you get it under control. You'll get:

  • A complete content strategy with vision, mission, values and content goals of the organization
  • A governance framework to capture responsibilities and information flows
  • A new content migration plan providing clarity on which content moves where and how
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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