Sometimes it's challenging to really understand how a customer thinks, behaves, and feels while using your product - especially if the product journey includes many interconnected but spread out experiences. We conduct ethnographic research to give you precisely that insight!
Conduct collaborative sessions with your stakeholders and staff to capture in-house knowledge about your products and customers.
Plan the strategy and protocol for the ethnographic research, including purpose, goals, and format of the study.
Recruit real customers to partake in the ethnographic study; brief them and observe them as they experience your product.
Analyze the data and synthesize the results of the research in data vizualisations of the customer's actual experience, journey, and pathways.
Recommend prioritized action steps to take to improve the product experience.
With deep experience in ethnography research, we will hit the ground running with an established process and tools. Specifically:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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