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Focus Group Research

Explore the emotions that drive your customers’ decisions.

Customers bring opinions, perceptions, and emotions to their product research and buying decisions. Our focus group research will help you recognize what motivates a customer to take interest and stay engaged. We test also new business concepts and new product ideas.

Akendi Focus Group Research

experience insights

  • What are our customers’ motivations in seeking out a product or service like ours?
  • How do their past experiences and current situation influence their thinking?
  • Why do they really engage with our products or services?

How we do it Timing: 2 - 4 weeks

  • Through collaborative workshops, we’ll capture the research questions, existing knowledge, and audience assumptions that exist within your target audience.
  • We’ll develop a focus group research plan that will cultivate full engagement among group participants. We will recruit the participants, facilitate the discussion, and capture the findings.
  • We may also recommend complementary modes of research, such as surveys, ethnographic research, mystery shopping, and others.
  • We will document our focus group research findings in an engaging format that creates understanding and buy-in with your team and throughout the wider organization.
Akendi Focus Group Research Akendi Focus Group Research Akendi Focus Group Research

What you get

You’ll benefit from clear insights about your customers’ motivations and emotions around your product and service experiences and how this data impacts the business. You’ll get:

  • A visualizated research report that captures the focus group research findings and gives concrete insight into the customers, their perspectives, and how this impacts new business ideas
  • Data and insights on which to base strategic and tactical decisions about business direction of a new concept, product, or service
  • Confidence about how best to position your product, service, business, or organization to achieve the desired outcomes

Learn more?

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Clients we've helped with experience research

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Clients we've helped with Experience Research

Telco

Blackberry

Telus

Rogers

Finance & Insurance

CRI Canada

Aviva

RBC

Government & Public Service

NB Power

Service Canada

Grey County

University of Toronto

Healthcare

Health Canada

Canadian Digestive Health Foundation

Humanware


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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