Service Design Service Research
Service Research
Improve the service experience through quantitative and qualitative research.
A customer’s service experience may encompass interactions with individuals, products, services, and channels across your organization. With comprehensive service research we’ll ensure that you have measurable and observable data on which to base decisions about service strategy and service design.
experience insights
- What are all the experience points that a person has in their interactions with us?
- How do all journeys connect to form the service experience?
- What can we do to improve a service experience?
How we do it Timing: 2 - 4 weeks
- We’ll conduct stakeholder interviews and collaborative workshops to first learn about the current service experience and the research insights your organization is looking for.
- We’ll develop a service research approach encompassing a range of qualitative and quantitative techniques best suited to your goals. This may include customer research, interviews, focus group research, survey research, ethnographic research, user research, and more.
- We will visualize the service research findings in an engaging format that creates immediate understanding and buy-in throughout your organization.
What you get
You’ll obtain specific insights into your specific services, products, brand, customers, and users. You’ll get:
- A visualization that captures the service research results and service journeys in an engaging form that can be easily understood and shared throughout your organization.
- A powerful combination of qualitative and quantitative data – as well as a blend of measured, analyzed, and observed research.
- Clarity about how to strategize and optimize the service experience you deliver
Ethnographic
UX
Mobile
Focus Group
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Clients we've helped with Experience Research
Blackberry
Telus
Rogers
Finance & InsuranceCRI Canada
Aviva
RBC
Government & Public ServiceNB Power
Service Canada
Grey County
University of Toronto
HealthcareHealth Canada
Canadian Digestive Health Foundation
Humanware
