Customer actions change over time, and so too will the customer experience. Through customer survey research, we'll provide quantitative measurements of the changes in opinions, beliefs, and attitudes that affect your customers' behaviours. You'll be able to re-discover your customers, re-evaluate your approaches, and prioritize your strategies.
Initial stakeholder interviews and collaborative workshops will provide great understanding of your research questions plus any previous research already conducted.
Collaboratively, we will develop the survey research questionnaire that produces baseline data, test key hypotheses, uncover trends, and validate concept ideas.
We will host the (online) survey, collect and do indepth analysis of the data.
We can conduct complementary research, such as focus groups, ethnographic field research, diary studies, and other techniques.
We will visualize the survey research data in an engaging format that promotes clear understanding and buy-in throughout your organization.
Together, we will uncover quantifiable data about your customers' perceptions and attitudes towards your product & service experiences. You'll get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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