A product concepts selection benefits from end user feedback. We will work with you to conduct product concept testing that gives you confidence and direction as you design your next product experience.
We consult with your business stakeholders to understand project needs and goals for the product concept testing.
Develop the test protocol, recruit participants, and conduct the concept test sessions. This includes individual test sessions where we observe the user completing relevant usage scenarios using the product concept.
We will analyze the concept test results and make them clear, actionable, and easy to communicate to other stakeholders.
You'll receive an insightful product concept testing report. We will validate the concept experience in the hands of real users, including:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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