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Customer Experience Strategy

A gameplan to continuously onboard customers, members, and subscribers.

A customer experience strategy can transform your organization – let’s make that happen! Together, we’ll understand the experience people have as they discover, research, and evaluate their options in your industry. Then, we’ll pinpoint what it takes to turn them into members, subscribers, and users.

Akendi Customer Experience Strategy

Experiences planned

  • What do our target audiences really expect from us?
  • How can we reliably onboard our customers?
  • What opportunities are there to improve the customer journey?

How we do it Timing: 2 - 5 weeks

  • Through interviews and workshops, we collaborate with your stakeholders to capture strategic objectives, vision, and mission for the target customer experience.
  • We conduct competitive analyses and audit the existing customer experience and all its experience points to assess current experience and challenge areas.
  • The customer experience strategy we develop will align brand and organizational goals to all aspects of the experience your audience has as current or potential customer.
Akendi Customer Experience Strategy Akendi Customer Experience Strategy Akendi Customer Experience Strategy

What you get

You’ll benefit from our deep experience in customer experience strategy. We will hit the ground running with proven processes and tools. You’ll get:

  • A guide that captures the customer experience journey, vision, mission, and objectives. This serves as a reference document for all stakeholders to leverage across the organization.
  • Clarity on what the customer experience is, and what it must become, to achieve the vision and the goals.
  • The information necessary to make decisions that have a positive impact on the customer experience and onboarding process.

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Clients we've helped with experience strategy

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Clients we've helped with Experience Strategy





Finance & Insurance



Global Analytics


Government & Public Service

NR Can

Treasury Board of Canada

York Region






Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.