A website or web portal is a powerful tool for communicating, branding, selling, and supporting users - if people enjoy using it. That's the power of web personas. We work with you to research and develop personas to keep users front-and-centre during the planning, design, and development of websites and portals.
Through discovery workshops, we collaborate with your stakeholders and staff to capture insights into the current website or web portal and its users.
We then conduct web research with real users, gathering both qualitative and quantitative data through interviews, observation, surveys and analytics. This allows us to validate assumptions and gain deep insights.
Finally, we create web personas that represent each key type of web user in a highly visual, engaging way that captures the key information needed to serve them well.
You benefit from our deep experience as web persona researchers. You get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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