Your software product will be as successful as the majority of its users. With a user persona, you can set yourself up for great success! We work with you to develop these personas that keep real users front-and-centre during the planning, design, and development of digital products and apps.
Through discovery workshops, we collaborate with your stakeholders and staff to capture their invaluable insight into your product users.
We then conduct user research with your end-users, gathering both qualitative and quantitative data including interviews, job shadowing, and surveys to validate assumptions and gain new user insights.
We create user persona tools that represent each key type of user in a highly visual, engaging way that captures the key information needed to design what they really need.
You benefit from our broad and deep experience as user persona researchers. You get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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