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Web User Research
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Web User Research

Get to know your users and how they use your website or portal

Creating user-centred websites and web portals is enhanced by understanding the users and their behaviour. We work with you to conduct user research that uncovers specific insights into your website or web portal users.

EXPERIENCE INSIGHTS
  • Understand your web users and their goals
  • Uncover users' key journeys and usage scenarios
  • Learn the info your users expect to find and where they go to find it
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— GET IN TOUCH WITH US

HOW WE DO IT

  1. 1

    Through initial discovery workshops, we work with your stakeholders and staff to capture the knowledge they hold about your users.

  2. 2

    We conduct user research to validate assumptions and gather qualitative and quantitative data about users. This may include interviews, survey research, ethnographic research, focus groups, job shadowing, card sorting and web analytics, and others.

  3. 3

    We bring the users to life with a visualization of our user research findings that can be shared throughout your organization.

Want to learn more?
Contact us today

WHAT YOU GET

You gain specific insights into your website and portal users and their specific experiences. You get:

  • An in-depth report that captures the user research findings in an engaging form that can be shared throughout your organization
  • Clarity about who your web users are, how they think, their key tasks, journeys, and scenarios of use
  • Validation of assumptions about end-users, and insights into opportunities to surprise and delight them
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

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