Service experiences are multi-faceted, encompassing numerous products, channels, journeys, and interactions. Before launching a new service or step in the design process, we work with you on service concept testing to give you confidence and clarify direction.
We start with your stakeholders to understand the service experience direction, the intended audience, and your business objectives.
Develop a test protocol, recruit the participants, and conduct the test. This may include structured one-on-one or group sessions, in-house visits or storyboarding.
Conduct complementary research where applicable, such as focus groups, competitive reviews, and surveys.
Analyse the service concept test findings into powerful insights that spark excitement, focuses the strategy, and drives further improvements.
You'll benefit from our extensive experience in service concept testing and how to make new service innovations successful. You'll get:
Fully supported, project-based team with a strategy and set deliverables, following our proven processes.
One or more of our people integrated into your team to enhance and supplement your activities.
Mature teams in your organization, ready to deliver and scale up against your roadmap.
Experts who work hand in hand with your team, transferring valuable skills and knowledge in the process.
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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