Service Design Service Concept Design
Service Concept Design
Design new services and service delivery models that consumers desire.
Nearly every product offering today is affected by customers’ desire to consume it as a service. Likewise, customers increasingly want to purchase services on a subscription basis. Through service concept development, we’ll help you discover how to meet these expectations.
experiences explored
- What service experience opportunities are we seeing?
- How can we provide an optimal service experience?
- Which service experience concepts are the right ones for us?
How we do it Timing: 2 - 4 weeks
- Conduct sessions with your stakeholders to understand your current offer model and your goals for service concept development.
- Facilitate lively, interactive codesign sessions to surface and elaborate new service concepts.
- Undertake customer research and service concept testing to validate the ideas with real customers.
- Report on the feasibility of service experience concept(s), pinpointing the best ideas to invest in and what’s required to ensure they succeed.
What you get
Stay focused on all aspects of the service concept experience. You’ll get:
- An engaging visual report on the service concept development findings and an experience case for the winning ideas.
- An understanding of what will be necessary to make your service concept succeed with customers.
- Confidence about where to invest in new services or in reimagining existing services.
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Clients we've helped with Experience Innovation
Blackberry
Telus
Rogers
Finance & InsuranceAviva
RBC
Credit Suisse
Government & Public ServiceNatural Resources Canada
York Region
Nav Canada
HealthcareHealth Canada
Ecobee
CBCF
