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Customer personas

Keep customers front-and-centre during experience planning, and design.

Becoming a customer-centric organization is easier to do when your entire organization comes face to face with its customers. That’s the power of customer personas! We’ll work with you to develop these tools that keep customers top-of-mind with everyone in the organization during design and development.

Akendi Customer Persona Research

experience insights

  • What are our customers’ characteristics and behaviours?
  • Who are our customer segments and what are their goals?
  • What is the customer’s onboarding lifecycle?

How we do it Timing: 2 - 4 weeks

  • Through interactive workshops, we’ll collaborate with your internal stakeholders and staff to capture valuable in-house knowledge about your customers.
  • We’ll then conduct external customer persona research with actual customers. We will gather both qualitative and quantitative data through interviews, surveys and diary studies, validating any assumptions, and gaining new insights.
  • Finally, we’ll create and visualize customer personas that represent each key customer segment in a highly engaging way that brings the customer to life and keeps them front and center during subsequent design and development.
Akendi Customer Persona Research Akendi Customer Persona Research Akendi Customer Persona Research

What you get

You’ll benefit from our broad and deep experience in customer persona research and communication. You’ll get:

  • A customized visualization of customer personas that can be easily shared throughout your organization. This reference keeps the customers “real” and top-of-mind during experience planning, design, and development activities.
  • Shared clarity amongst team members on who your customers are, how they think, and what they need to make purchase decisions and achieve their goals.
  • Validation of assumptions about customers; clarity on customer motivations; and new insights into opportunities to surprise and delight customers during onboarding or purchase phases.

Learn more?

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Explore more experience research

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Learn more?

Download and share with your team.

Clients we've helped with experience research

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Clients we've helped with Experience Research





Finance & Insurance

CRI Canada



Government & Public Service

NB Power

Service Canada

Grey County

University of Toronto


Health Canada

Canadian Digestive Health Foundation


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.