Becoming a customer-centric organization is easier to do when your entire organization comes face to face with its customers.We'll work with you to develop these powerful techniques that keep customers top-of-mind with everyone in the organization during design and development.
Through interactive workshops, we'll collaborate with you and your internal stakeholders plus staff to capture valuable in-house knowledge about your customers.
We'll conduct external customer persona research with actual customers. Gathering both qualitative and quantitative data through interviews, surveys and diary studies, validating any assumptions, and gaining fresh insights.
Next, we'll create and visualize customer personas that represent each key customer segment in a highly engaging way that brings the customer to life and keeps them front and center during subsequent design and development.
Onboard other stakeholders to what personas are, how to use them effectively and start the ongoing management of persona insights and application in customer experience design.
You'll benefit from our deep experience in customer persona research and their communication. You'll get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
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