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Card Sorting
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Card Sorting

Enhance experiences with effective information structures

Information and content portals thrive and gain popularity over time when they are well-organized and user-centric. By employing card sorting research techniques, we offer quick, quantitative insights on the best ways to structure information for optimal user understanding.

CONTENT INSIGHTS
  • Discover where users naturally seek specific types of information
  • Identify the most effective terminology for labels and categories
  • Conduct research to determine the most logical categorization
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HOW WE DO IT

  1. 1

    We collaborate with stakeholders and audit existing content to grasp the needs, goals, and challenges.

  2. 2

    A card sorting protocol is developed to capture information, topics, terminology, and content for research.

  3. 3

    We recruit users and conduct open and/or closed card sorting sessions using an online card sorting tool.

  4. 4

    We analyze the results to provide valuable input for optimizing your information architecture.

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WHAT YOU GET

Confidently categorized and structured content in your portal or website with:

  • Expert guidance on refining your information architecture (IA) based on real user data.
  • Clear insights into the most effective terminology and labels, directly from your end users.
  • Assurance on the optimal content structure, including where to place information and how to prioritize it.
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Our foundation
Experience thinking perspective

Experience Thinking drives every project we undertake. It values users and stakeholders as essential contributors to the design process, resulting in powerful insights and intuitive design solutions that address the genuine needs of real users and customers.

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