Customer Experience CX Concept Ideation
CX Concept Ideation
Generate new ways to engage customers and identify winning concepts.
You are continuously innovating to attract, on-board, and retain customers. Generating the best ideas and knowing which concepts have the potential to succeed in the marketplace is the focus of our customer experience concept ideation service.
Experiences explored
- What can we do to engage and delight customers?
- What great CX concepts are we overlooking or have yet to discover?
- Which customer experience innovations are the right ones to invest in?
How we do it Timing: 2 - 4 weeks
- Consult with your stakeholders to understand your goals for ideation and how it fits into the corporate strategy.
- Design and facilitate ideation sessions to surface and elaborate the most innovative concepts.
- Undertake customer research and customer experience concept testing to validate the ideas within customers’ real contexts.
- Report on the feasibility of the new customer experience concept(s), identifying the best ideas to invest in and the key elements needed to make them succeed.
What you get
Because we’re focused on all aspects of customer experience, we can bring you from ideation through design and testing. You’ll get:
- An engaging visual report on the customer experience concept ideation findings and a business case for the winning idea or ideas.
- Clarity about what will be necessary to ensure the new concept or concepts succeed in the marketplace.
- Confidence in the investments you make in customer experience innovation.
Co
Packaging
Signage
Corporate
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Clients we've helped with Experience Innovation
Blackberry
Telus
Rogers
Finance & InsuranceAviva
RBC
Credit Suisse
Government & Public ServiceNatural Resources Canada
York Region
Nav Canada
HealthcareHealth Canada
Ecobee
CBCF
