Customer Experience

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Customer Experience

Attracting, engaging, and delighting customers at every turn is any organization’s most worthy pursuit. Understand, create, and manage the experience people have as they discover, research, and evaluate your offerings.

Akendi customer experience research and design

We help your customers experience:

  • What they need, when they need it
  • An engaging end-to-end journey
  • A solid emotional connection to your product and service
With a responsive design that adjusts for easy viewing on any device, our new website is convenient and accessible.”
Bill Fisch York Region Chairman and CEO

Creating successful customer experiences requires a proven consulting approach

Innovation category



CX Concept Ideation 

Generate the best ideas and be certain about which customer experience concepts have the potential to succeed in the marketplace.

Strategy category



Customer Experience Strategy 

Understand what people experience when they encounter your brand, product or service – and how to turn them into customers, members, and users.


Competitive Landscape 

Gain clarity on how your experience compares to others so that you can effectively innovate and differentiate.


Customer Journey Mapping 

Deeply understand every interaction that customers have with you during the end-to-end lifecycle.

Research category



Customer personas research 

Keep customers top-of-mind for your design team with the research and creation of customer personas.


Customer research 

Know with certainty what your customers experience, expect, and think – then use that knowledge to create great customer experiences.


Focus Group research 

Understand what drives customers’ decisions, and use these insights to capture their interest and keep them engaged.


Online Survey research 

Obtain quantitative data about the perceptions, beliefs, and attitudes that are driving your customers’ behaviours.

Design category




Create exceptional experiences by involving customers early in the design process.


Customer Communications 

Reinforce your brand with customer communications that are integrated to support your brand, products and services.


Corporate Identity 

Express an authentic corporate personality and capture your brand’s essence in an emotionally engaging corporate identity.

Testing category



CX Concept Testing 

Quantifiably discover which new ideas are worth the investment through customer experience concept testing.

Clients we've helped with experience design

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.