We'd love to hear from you! You can reach us by email at contact@akendi.com, by phone at +1.416.855.3367 (Canada), +1.929.989.3367 (USA), +44 (0)20 35982601 (UK) or by filling out our contact form.
We're here for you. Learn how we can help remove obstacles, achieve success, and about our complimentary discovery session.
book nowWe offer multiple contact options to suit your preference. Call us directly at +1.929.989.3367 (US), +1.416.855.3367 (Canada), or +44 (0)1223 853907 (UK), email contact@akendi.com, or fill out our contact form. We can arrange a conversation that fits your schedule and communication style.
Tip: Include a brief description of your challenge when you first contact us so we can connect you with the most relevant specialist right away.
We typically respond to initial inquiries within one business day. Our goal is connecting you with the right person who understands your specific challenges and can provide meaningful guidance from the first conversation. We respect that your timeline matters and prioritize timely, thoughtful responses over quick but generic replies.
Tip: Let us know your urgency level and preferred communication method when you first reach out to help us respond appropriately.
You'll speak directly with an experienced practitioner who understands both the strategic and practical aspects of user research, product strategy, and UX design. Our team includes specialists in different areas of Experience Thinking, so we match you with someone whose background aligns with your specific challenges and industry context.
Tip: Prepare a brief overview of your current situation and main challenges to help us understand how we can be most helpful from the start.
A brief overview of your organization, the challenge you're facing, and what you hope to achieve will help us make the most of our time together. Don't worry about having everything figured out - part of our role is helping you clarify objectives and identify the best path forward through our Experience Thinking approach.
Tip: Gather any existing research, user feedback, or analytics data you have, even if it seems incomplete - it provides valuable context for our discussion.
We adapt our initial conversations to your specific situation and goals. This might be a strategic discussion about user experience challenges, a technical consultation about research methodologies, or an exploratory conversation about how Experience Thinking could benefit your organization. Each conversation is tailored to provide the most value for your particular circumstances.
Tip: Let us know if you prefer a high-level strategic discussion or want to dive into specific tactical questions - this helps us structure the conversation most effectively.
We understand that business doesn't always happen during traditional hours, especially when working across time zones. We're flexible about scheduling and can often accommodate early morning, or early evening calls when needed. Our priority is finding a time that works for all key stakeholders who should be part of the conversation.
Tip: Consider which internal stakeholders should join the initial conversation to avoid having to repeat key discussions later in the process.
That's perfectly normal and actually quite common. Many organizations know they have user experience challenges but aren't sure about the best approach to address them. Our initial conversations often help clarify what type of support would be most valuable, whether that's research, strategy, design, or a combination across our Experience Thinking framework.
Tip: Focus on describing the symptoms or challenges you're experiencing rather than trying to prescribe a solution - we can help identify the best approach together.
Our complimentary discovery session is a focused conversation designed to understand your specific challenges and explore how Experience Thinking might address them. We'll discuss your current situation, goals, constraints, and help identify potential approaches. It's meant as a consultation, not a sales pitch, aimed at providing immediate value regardless of whether we work together further.
Tip: Come prepared with specific examples of user experience challenges you're facing - concrete scenarios help us provide more targeted insights and recommendations.
Discovery sessions typically run 20-30 minutes, giving us sufficient time to understand your situation and provide meaningful insights without overwhelming your schedule. We can adjust the length based on the complexity of your challenges and number of stakeholders involved. The goal is depth of understanding rather than rushing through a checklist.
Tip: Block a bit more time than the scheduled session in case our conversation reveals important topics worth exploring further.
Include key stakeholders who understand the business challenges, user pain points, and decision-making process. This often includes product managers, design leaders, and business stakeholders. Having diverse perspectives in the room helps us understand the full scope of considerations and ensures everyone hears the same information about potential approaches.
Tip: Include someone who regularly interacts with your users or customers - their frontline insights often reveal important context that shapes our recommendations.
You'll gain clarity about your user experience challenges, understand potential approaches for addressing them, and have a clearer sense of next steps. We often provide immediate insights about quick wins alongside longer-term strategic recommendations. Even if you don't move forward with a formal engagement, the session should provide valuable perspective on your situation.
Tip: Take notes during the session and plan time afterward to discuss internally what you learned and which recommendations resonate most with your team.
Each discovery session adapts to your specific context, industry dynamics, and organizational constraints. A startup conversation looks different from an enterprise discussion, and B2B challenges differ from consumer product questions. Our Experience Thinking framework applies across contexts, but we adjust our approach, terminology, and examples to match your situation and background.
Tip: Share information about your industry, user base, and organizational structure beforehand so we can make the conversation as relevant as possible to your context.
We start by understanding your specific goals, constraints, and success metrics, then design an approach that delivers maximum value within your parameters. Our Experience Thinking framework helps ensure we address all relevant touchpoints - brand, content, product, and service experiences. Project scoping is collaborative, transparent, and focused on outcomes rather than just activities.
Tip: Be transparent about budget and timeline constraints from the beginning - this helps us design an approach that maximizes impact within your real-world limitations.
Timeline depends on research depth, stakeholder availability, user accessibility, geographic reach, and deliverable complexity. We consider your internal capacity for collaboration, decision-making speed, and implementation readiness. Our goal is creating realistic timelines that deliver quality insights without unnecessary delays or rushed conclusions.
Tip: Identify your internal bottlenecks early, such as stakeholder approval processes or user recruitment challenges, so we can plan around them effectively.
We design projects with built-in flexibility to adapt as we learn more about your users and challenges. Early research findings often reveal opportunities to adjust focus or dive deeper into unexpected insights. We maintain regular check-ins to discuss findings and make informed adjustments that enhance project value rather than just following a predetermined plan.
Tip: Establish clear decision-making authority upfront so project adjustments can be made quickly when new insights suggest a different approach would be more valuable.
Internal involvement varies based on project type and organizational goals. Key involvement typically includes stakeholder interviews, user recruitment assistance, research observation, and insight validation. We're explicit about time commitments and schedule activities around your availability while ensuring you get the knowledge transfer and engagement needed for lasting impact.
Tip: Assign a primary internal contact who can coordinate with different departments and make quick decisions about participant recruitment and scheduling.
Cross-departmental projects require careful stakeholder management and clear communication protocols. We facilitate alignment workshops, establish shared success metrics, and create communication plans that keep everyone informed without overwhelming individual contributors. Our Experience Thinking approach helps different departments see how their areas connect to the overall user experience.
Tip: Identify potential internal conflicts or competing priorities early so we can address them explicitly rather than letting them emerge during project execution.
Business contexts evolve, and we design our engagements to adapt when needed. We establish regular milestone reviews where we can assess progress, discuss changing priorities, and adjust direction if necessary. Sometimes this means shifting research focus, accelerating timelines, or expanding scope based on new business needs or user insights that emerge.
Tip: Keep us informed about potential business changes as early as possible so we can help you understand implications and adjust plans proactively.
We adapt to your preferred approach and business needs. Phased projects allow for learning and validation between stages, while end-to-end engagements provide continuity and deeper integration. Both approaches can be effective depending on your organizational capacity, budget considerations, and how quickly you need initial insights to inform decisions.
Tip: Consider starting with a focused phase to test our collaboration style and approach before committing to a larger engagement - this builds confidence and understanding on both sides.
Pricing reflects project scope, research complexity, geographic reach, and deliverable requirements. We provide transparent proposals that outline all activities, timelines, and expected outcomes before any engagement begins. Our approach prioritizes value and impact over hourly billing, focusing on delivering insights and recommendations that drive meaningful improvements to user experience.
Tip: Share your budget range early in discussions so we can design an approach that maximizes value within your investment parameters.
Investment varies based on research depth, participant requirements, analysis complexity, competitive landscape assessment, and implementation support needs. Geographic scope, timeline constraints, and specialized expertise requirements also impact investment. We customize approaches to match your budget while ensuring every project delivers actionable insights and clear recommendations.
Tip: Consider the cost of making wrong decisions based on assumptions versus the investment in research that provides clarity and confidence in your direction.
We customize project scope to match investment levels while maintaining quality standards. This might mean adjusting research depth, participant numbers, geographic reach, or deliverable formats. Every engagement provides valuable insights within budget parameters - we focus on identifying the most critical questions to answer rather than delivering a one-size-fits-all approach.
Tip: Prioritize your most pressing questions or highest-impact decisions when budget is limited - this helps us focus research on areas that will drive the most value.
ROI comes through improved user satisfaction, increased conversion rates, reduced support costs, faster development cycles, and better product-market fit. We help establish baseline measurements and recommend tracking mechanisms to demonstrate impact over time. Experience Thinking investments typically prevent costly mistakes and accelerate time-to-market with user-validated solutions.
Tip: Identify your most expensive user experience problems before starting - solving these often provides the clearest ROI demonstration for UX investments.
Proposals include detailed methodology explanations, timeline breakdowns, deliverable descriptions, team member roles, and clear investment information. We explain our reasoning behind recommended approaches and outline what you can expect at each project phase. Transparency helps you make informed decisions and sets clear expectations for collaboration.
Tip: Review proposals carefully and ask questions about anything unclear - understanding the approach and expected outcomes helps ensure successful collaboration.
We establish clear scope boundaries and change management processes upfront to prevent unexpected costs. Any scope adjustments are discussed explicitly with cost implications outlined before proceeding. Our goal is staying within agreed parameters while maintaining flexibility to capture unexpected opportunities that could significantly enhance project value.
Tip: Build some contingency into your budget for potential scope adjustments that might emerge from early research findings - flexibility often leads to better outcomes.
Ongoing relationships enable continuous learning, proactive adaptation to market changes, and sustained competitive advantage through user-centered innovation. While one-time projects address specific challenges, ongoing partnerships build internal capabilities and create systematic approaches to maintaining excellent user experiences as your organization evolves.
Tip: Consider your organization's UX maturity and long-term goals when deciding between project-based support and ongoing strategic partnership approaches.
We provide regular updates through scheduled check-ins, preliminary findings reports, and milestone presentations. Communication frequency and format adapt to your preferences and project needs. We maintain transparency about progress, challenges, and emerging insights while avoiding information overload that might slow down decision-making processes.
Tip: Establish preferred communication channels and update frequency upfront so everyone knows how and when to expect project information.
We adapt to your existing collaboration tools whenever possible while having our own toolkit of research and design platforms. This includes video conferencing, shared workspaces, research repositories, and design collaboration tools. Our priority is seamless integration with your workflow rather than forcing you to adopt new systems just for our engagement.
Tip: Let us know about any security restrictions or preferred platforms early so we can ensure our collaboration tools meet your organizational requirements.
Stakeholder alignment requires clear communication, inclusive decision-making, and regular opportunities for input and feedback. We facilitate alignment workshops, create shared documentation, and maintain open channels for questions and concerns. Our Experience Thinking approach helps different stakeholders understand how their areas connect to overall user experience goals.
Tip: Include diverse internal perspectives in research observations and insight sessions to build shared understanding and commitment to user-centered decisions.
Presentations adapt to audience needs, from executive summaries for leadership to detailed methodology explanations for implementation staff. We focus on actionable insights rather than just data presentation, connecting findings to business implications and strategic recommendations. Interactive workshops often work better than one-way presentations for building understanding and commitment.
Tip: Tell us about your organizational decision-making style and presentation preferences so we can format findings in the most persuasive and useful way.
Knowledge transfer happens throughout our engagement through collaborative research, explained methodologies, and documented processes. We include your staff in research activities, share our reasoning behind design decisions, and provide frameworks you can apply to future challenges. Building internal capabilities ensures lasting impact beyond our direct involvement.
Tip: Identify specific methodologies or frameworks you'd like to learn during our collaboration so we can emphasize knowledge transfer in those areas.
Access requirements vary by project type but typically include user contact information for recruitment, relevant analytics data, and access to internal stakeholders for interviews. We respect security protocols and work within your data governance requirements. Clear access parameters help us plan recruitment and research activities effectively.
Tip: Identify any data access restrictions or security requirements early so we can design research approaches that work within your constraints.
We maintain strict confidentiality standards and readily sign appropriate non-disclosure agreements. All research participants sign consent forms, and we store data securely with access limited to project team members. Any external sharing of insights is anonymized and aggregated to protect both participant privacy and your business information.
Tip: Discuss specific confidentiality concerns upfront so we can tailor our data handling and reporting processes to meet your security requirements.
We're experienced working across multiple time zones with offices in Canada, the United States, and the United Kingdom. We schedule activities to accommodate different locations and use asynchronous collaboration tools when real-time interaction isn't necessary. Our goal is ensuring all stakeholders can participate meaningfully without unreasonable scheduling demands.
Tip: Identify core hours when key stakeholders from different locations can overlap for important discussions and decision-making sessions.
We have experience conducting research across different geographic markets and cultural contexts. This includes adapting research methods for local preferences, working with regional recruitment specialists, and understanding cultural factors that influence user behavior. Geographic scope influences recruitment approach, timeline, and investment requirements.
Tip: Consider whether cultural differences might impact user behavior in your product category - this helps determine how much geographic customization is needed for research approaches.
We blend remote and on-site work based on project needs, stakeholder preferences, and team requirements. Remote collaboration often works well for strategy and design phases, while on-site presence can be valuable for stakeholder workshops, user research, and final presentations. We adapt to your preferences while ensuring research quality.
Tip: Consider which project activities would benefit most from in-person collaboration and plan on-site time around those high-value interactions.
International projects require careful attention to language nuances, cultural norms, and local user expectations. We work with native speakers for research activities, adapt methodologies for cultural appropriateness, and consider local market dynamics in our analysis. Cultural sensitivity enhances research quality and ensures insights are relevant for each market.
Tip: Include local market experts in research planning to identify cultural factors that might influence user behavior or research approach in different regions.
We maintain professional networks and partnerships that enable quality research delivery across different markets. This includes recruitment specialists, cultural consultants, and local research facilities when needed. These relationships help us maintain quality standards while adapting to local requirements and preferences.
Tip: Ask about local market expertise and partnerships relevant to your specific regions to ensure research approaches are culturally appropriate and effective.
Travel costs are discussed transparently during project planning, and we work to minimize unnecessary travel through effective remote collaboration. When on-site presence adds significant value, we optimize trip planning to maximize productivity and minimize costs. Many research activities can be conducted effectively remotely with proper planning and technology.
Tip: Discuss early which project activities would benefit most from in-person presence versus remote collaboration to plan travel efficiently and cost-effectively.
AI-powered tools can enhance international research through real-time translation, cultural sentiment analysis, and pattern recognition across diverse user groups. However, we balance technological capabilities with human insight, especially for cultural nuance and context interpretation. AI augments but doesn't replace cultural understanding and local market expertise in international research.
Tip: Consider how AI tools might help scale research across different markets while maintaining the human insight needed for cultural sensitivity and local relevance.
Long-term partnerships enable deeper organizational understanding, continuous user insight development, and proactive experience optimization. Project-based relationships focus on specific challenges with defined outcomes. Both approaches can be valuable depending on your organizational maturity, strategic priorities, and capacity for ongoing user experience investment.
Tip: Consider your organization's UX journey and future goals when deciding between tactical project support and strategic partnership development.
Ongoing support can include implementation guidance, methodology coaching, additional research phases, or strategic consultation as new challenges emerge. We tailor support to your evolving needs while building internal capabilities. The goal is ensuring project insights translate into sustained user experience improvements across your organization.
Tip: Plan for implementation support during initial project planning so you have guidance available when moving from insights to action.
Capability building happens through collaborative research, methodology training, framework education, and process establishment. We share our Experience Thinking approach while helping you develop systems for ongoing user-centered decision making. This includes training staff, creating templates, and establishing measurement systems that support continued UX investment.
Tip: Identify specific capabilities you want to develop internally and incorporate skill-building into project planning rather than treating it as a separate initiative.
Knowledge transfer ensures your team can maintain and build upon our work together. This includes documented methodologies, research repositories, design rationales, and process guides. We create resources that help your team apply insights, make user-centered decisions, and conduct future research using approaches we've developed together.
Tip: Request specific documentation formats that work with your internal systems and knowledge management approaches for maximum ongoing utility.
We maintain active involvement in the user experience community through research, conferences, industry publications, and peer networks. Our Experience Thinking framework evolves based on new insights while maintaining core principles. Continuous learning helps us bring fresh perspectives and proven methodologies to each engagement.
Tip: Ask about emerging trends or methodologies relevant to your industry or user base to benefit from our broader market perspective and learning.
We offer customized training on user research methods, Experience Thinking principles, design techniques and processes plus strategic frameworks. Training can be standalone workshops or integrated into project work. Custom certification programs address your specific context, challenges, and skill development goals while building organizational capabilities for sustained user experience excellence.
Tip: Consider combining training with active project work so your team can immediately apply new skills and methodologies to real challenges.
Long-term impact measurement requires baseline establishment, ongoing tracking, and clear connections between experience changes and business outcomes. We help develop measurement frameworks that capture both quantitative metrics and qualitative improvements in user satisfaction, business performance, and organizational capabilities over time.
Tip: Establish measurement systems early in your UX journey so you can demonstrate clear progress and impact as your user experience capabilities mature.