Intentionally design the connections between your brand, your employees, users, partners, and customers! Understand your brand’s current perceptions, identify the gaps between intention and reality, and define what’s needed to close all gaps.
Through interviews and discovery workshops we'll collaborate with your key stakeholders to capture strategic objectives, vision, and mission for the brand.
We'll conduct a competitive analysis, customer research and will audit your existing brand, including researching current perceptions of the brand.
We'll develop an actionable strategy document that aligns your organizational goals with internal and external audiences: their values, needs, and expectations.
You'll benefit from our deep experience in creating brand strategies. You’ll get a strategy that includes this:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
We start by mapping your brand ecosystem to understand how employees, users, partners, and customers currently perceive your brand. This involves stakeholder interviews, perception audits, surveys and market research to identify gaps between your intended brand and reality.
Intentional brand design means strategically crafting how your brand interacts across your entire ecosystem. We examine touchpoints, relationships, and experiences to ensure every connection reinforces your brand purpose and values consistently.
We facilitate deep discovery sessions to unearth your organization's core reason for existing beyond profit or meeting the mandate. Through stakeholder alignment workshops, we craft purpose statements that resonate authentically and guide decision-making.
Rather than generic value statements, we identify values that genuinely drive behavior and differentiate your organization. We test these values against real scenarios to ensure they're actionable and meaningful.
We analyze your competitive landscape not to copy, but to identify white space opportunities and differentiation angles. This helps position your brand uniquely while understanding market dynamics.
Brand strategy must support business and organizational objectives. We align brand positioning with your engagement growth plans, market expansion goals, and operational capabilities to ensure strategic coherence.
We go beyond demographics to understand psychographics, behaviors, and emotional triggers. Through research and brand persona development, we create detailed audience profiles that inform strategic brand decisions.
Through perception analysis, customer research, and stakeholder feedback, we uncover disconnects between what you want your brand to represent and how it's actually experienced. This gap analysis becomes the foundation for strategic recommendations.
Our research combines quantitative data analysis with qualitative insights through surveys, interviews, focus groups, and ethnographic studies. We also conduct internal stakeholder research to deeply understand organizational perspectives.
We conduct employee interviews, culture assessments, and leadership workshops to understand how your brand lives within the organization. Internal alignment is crucial for authentic external expression.
Through brand equity studies, perception tracking, and competitive benchmarking, we establish baseline measurements for brand awareness, preference, and differentiation in your market.
We use various methods including surveys, interviews, journey mapping, and behavioral analysis to understand customer needs, preferences, and decision-making processes related to your brand.
We analyze online sentiment, social media engagement, review platforms, and digital touchpoints to understand how your brand is perceived and discussed in digital spaces.
We research industry trends, cultural shifts, and emerging opportunities that could impact your brand positioning and strategy. This ensures your brand remains relevant and forward-thinking.
All strategic recommendations are supported by research findings, market data, and tested assumptions. We use validation techniques to ensure strategies will resonate with your target audiences.
We capture, analyse and visualize all brand touchpoints, relationships, and interactions across your business ecosystem. This includes customer journeys, partner relationships, employee experiences, and stakeholder connections.
Akendi combines brand strategy with user experience expertise, ensuring your brand strategy considers how people actually interact with and experience your brand across all touchpoints.
We've developed brand strategies for healthcare, technology, consumables, non-profit, and government sectors. Our adaptable methodology works across diverse industries and organizational types.
Our UX expertise ensures brand strategies consider user behavior, experience thinking, and experience optimization. This creates more effective, human-centered brand positioning and messaging.
We've guided organizations through major transitions and transformations where brand strategy plays a critical role in managing change and maintaining stakeholder confidence.
Yes, we develop strategies for both B2B and B2C contexts, understanding the different decision-making processes, relationship dynamics, and communication needs of each environment.
We excel at working with organizations that have multiple stakeholders, business units, or product lines. Our ecosystem thinking helps create coherent strategies for complex structures.
We've successfully repositioned brands facing market changes, competitive pressure, or growth challenges. Our approach balances continuity with necessary evolution.
We develop omnichannel brand strategies that work seamlessly across digital and traditional touchpoints, ensuring consistent brand experiences regardless of experience channel.
Typical deliverables include brand strategy document, messaging framework, positioning statement, brand architecture, implementation roadmap, and measurement guidelines tailored to your needs.
Our brand strategy documents provide strategic rationale, implementation guidance, messaging frameworks, and practical tools your team needs to execute the strategy effectively.
Yes, we develop tailored messaging for various stakeholder groups including customers, employees, partners, and investors, ensuring relevant communication for each audience.
Beyond strategy development, we offer implementation planning, team training, and ongoing consultation to help your organization successfully execute the brand strategy.
We establish key performance indicators including brand awareness, perception metrics, engagement rates, and business impact measures that align with your strategic objectives.
We develop clear brand architecture that defines relationships between parent brands, sub-brands, and product brands, ensuring clarity and strategic coherence across your portfolio.
We create practical tools including message guides, decision frameworks, and evaluation criteria that help your team make consistent brand decisions over time.
We develop detailed brand personality profiles and voice guidelines that capture your brand's character, communication style, and emotional tone across different contexts.
Discovery workshops bring together key stakeholders to explore brand vision, values, positioning, and goals. These collaborative sessions uncover insights and align leadership on strategic direction.
Brand strategy projects usually span 6-16 weeks depending on complexity and scope. We allow adequate time for brand research, stakeholder input, strategic development, and validation before finalization.
Through structured workshops, individual interviews, and collaborative exercises, we help leadership teams reach consensus on brand positioning, values, and strategic priorities.
We create hierarchical messaging structures starting with core brand promise, then developing supporting messages, proof points, and tactical communications for different audiences and contexts.
Every strategy includes specific implementation guidelines, priority recommendations, and measurement frameworks. We focus on practical steps that can be executed by your team.
Brand guidelines translate strategy into practical application rules covering messaging, visual identity, tone of voice, and behavior standards. These ensure consistent brand expression.
We validate strategic concepts through stakeholder feedback, customer testing, and market research. This iterative approach ensures that the final strategy resonates effectively.
Our methodology follows a structured approach: ecosystem analysis, perception audit, strategic positioning, messaging framework development, and implementation roadmap creation. Each phase builds on previous insights.
Pricing reflects project scope, research requirements, and deliverable complexity. We provide transparent proposals outlining all costs and deliverables before project initiation.
Investment varies based on organizational complexity, research scope, stakeholder involvement, timeline requirements, and depth of strategic development needed.
Strong brand strategy typically improves market positioning, customer loyalty, employee engagement, and business performance. Benefits compound over time through consistent application.
Brand strategy is foundational investment that improves effectiveness of all other marketing and communication efforts. It's strategic infrastructure rather than tactical spending.
Professional brand strategy maximizes a lasting competitive advantage, guides decision-making, improves organizational alignment, and builds valuable brand equity over time.
We customize project scope and deliverables to match your budget and needs, ensuring you receive maximum value while addressing your most critical strategic priorities.
Through clear objectives, regular progress reviews, practical deliverables, and implementation support, we ensure the strategy creates measurable business value.
Most brand strategy projects require 8-16 weeks from initiation to completion, depending on research scope, stakeholder complexity, and organizational decision-making processes.
We can accelerate timelines by focusing research efforts, streamlining stakeholder processes, and dedicating additional resources while maintaining strategic quality.
Common delays include stakeholder availability, decision-making bottlenecks, scope changes, and additional research requirements. Clear project management helps minimize delays.
Your team's participation is essential during discovery, feedback sessions, and approval milestones. We'll provide clear schedules outlining when your involvement is needed.
We provide regular progress updates, milestone reports, and maintain open communication channels. You'll always know project status and next steps.
We address scope changes transparently, discussing timeline and budget implications before proceeding. Clear change management processes prevent project disruption.
We build flexibility into project plans to accommodate business changes. Paused projects can be resumed with minimal disruption once you're ready to proceed.
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