THE CHALLENGE
With the goal of standing out in an already crowded coffee market, Te Aro wanted an identity that conveyed a sense of quality, trustworthiness and fun to promote its locally produced, air-roasted premium coffee. The new company's identity, packaging, website and signage also needed to convey credibility and create instant presence to support growth in wholesale and service contracts for high-end restaurants and cafes.

Akendi understood our vision and actualized it through their design process. Their identity design for Te Aro is distinctive and creative, and they produced excellent visuals for our store, including packaging, labels, and business cards.