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ESG Sustainability Report Design

Clearly and effectively communicate your ESG goals and performance with stakeholders

Your approach to ESG communications shapes how stakeholders view your organization, brand, products, and services. We partner with organizations to create ESG reporting materials that seamlessly blend compelling storytelling with rigorous compliance and impactful data presentation.

EXPERIENCES designed
  • Ensure that your ESG promise and goals meet stakeholder needs and expectations
  • Compellingly share your vision, data, and progress with readers
  • Align compliance regulations and data presentation with your brand
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— GET IN TOUCH WITH US

HOW WE DO IT

  1. 1

    We hold a discovery workshop with stakeholders to understand your ESG vision and organizational goals.

  2. 2

    We conduct audience research to understand how to best target and communicate with your audience segments.

  3. 3

    We collaborate with our ESG consultant to ensure that the reporting strategy is aligned with relevant reporting frameworks and standards.

  4. 4

    We develop visual concepts and data and information structures for your ESG report and iterate based on your feedback.

  5. 5

    Once a visual direction is established, we integrate final content and apply to all communication channels.

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Contact us today

WHAT YOU GET

Our ESG reporting process delivers results that communicate. You get:

  • A customized approach that aligns reporting with your goals, values, and objectives
  • A compelling narrative that effectively communicates your ESG performance, commitments, and impact
  • Final report design applied across platforms, including interactive data, embedded video, and social
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Our foundation
Experience thinking perspective

Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.

Have ESG annual report design questions?

Check out our Q&As. If you don't find the answer you're looking for, send us a message at contact@akendi.com.

What exactly is ESG annual report design and why do organizations need it?

ESG annual report design transforms complex sustainability data into clear, engaging communications that demonstrate your environmental, social, and governance commitments. With mandatory ESG reporting expanding globally through regulations like CSRD and SEC climate rules, organizations need reports that not only meet compliance requirements but also build stakeholder trust and drive business value through transparent storytelling.

How do current ESG reporting regulations impact our design requirements?

Recent regulations like the EU's Corporate Sustainability Reporting Directive and emerging SEC climate disclosure rules require specific data presentations and stakeholder accessibility standards. Our design approach ensures your report meets regulatory frameworks including GRI, SASB, TCFD, and CSRD while maintaining readability and engagement across all stakeholder groups.

What makes ESG report design different from traditional annual report design?

ESG reports require specialized data visualization techniques for complex sustainability metrics, stakeholder-specific content pathways, and multi-audience engagement strategies. Unlike financial reports, ESG communications must balance regulatory compliance with emotional storytelling, requiring designers who understand both technical requirements and human-centered design principles.

How do you determine which ESG frameworks and standards to incorporate?

We analyze your industry requirements, geographic compliance needs, and stakeholder expectations to recommend the optimal framework combination. Whether following GRI Universal Standards, SASB industry-specific metrics, or TCFD climate disclosures, we ensure your report design supports accurate data presentation while maintaining visual clarity and accessibility.

What role does stakeholder materiality play in report design decisions?

Using our Experience Thinking framework, we design reports that address different stakeholder journeys - from investor analysis to community engagement to employee motivation. Materiality assessment guides our content hierarchy and visual emphasis, ensuring the most significant ESG impacts receive appropriate design treatment and stakeholder attention.

How do you handle the complexity of ESG data while maintaining accessibility?

We apply Experience Thinking principles to create connected experiences across your report, transforming complex datasets into clear narratives through strategic information architecture, progressive disclosure techniques, and multi-level content organization that serves both expert analysts and general stakeholders.

What emerging trends are shaping ESG report design in 2024-2025?

Key trends include interactive digital-first design, AI-powered data visualization, integrated video storytelling, mobile-responsive layouts, and accessibility compliance. We're also seeing increased demand for modular content systems that allow organizations to adapt reports for different stakeholder groups and communication channels.

What design methodology do you follow for ESG annual reports?

We apply our proven Experience Thinking framework, which examines your ESG story across four connected areas: brand experience (how stakeholders perceive your sustainability commitment), content experience (how information is structured and discovered), product experience (how users interact with digital and print formats), and service experience (how the report connects to your broader stakeholder engagement strategy).

How do you ensure design consistency across different ESG communication formats?

Our Experience Thinking approach creates a holistic design system that connects your annual ESG report to executive summaries, investor presentations, website content, and social media communications. This ensures stakeholders receive consistent messaging and visual treatment across all touchpoints in their sustainability information journey.

What research do you conduct before beginning the design process?

We conduct stakeholder journey mapping, competitive analysis of industry ESG communications, content audit of existing sustainability materials, and user experience research to understand how different audiences consume ESG information. This research informs our design strategy and ensures the final report meets both regulatory requirements and stakeholder needs.

How do you approach information architecture for complex ESG data?

We organize ESG information using user-centered design principles, creating content hierarchies that match stakeholder mental models rather than internal organizational structures. Our information architecture considers how investors, customers, employees, and communities navigate sustainability information differently, ensuring each group can find relevant data efficiently.

What validation and testing do you perform during the design process?

We conduct usability testing with representative stakeholder groups, accessibility audits for digital formats, content clarity reviews with subject matter experts, and compliance verification against relevant ESG frameworks. This iterative testing ensures the final design effectively communicates your sustainability story while meeting all technical requirements.

How do you balance regulatory compliance with engaging design?

Our designers understand both regulatory requirements and human psychology, creating reports that meet compliance mandates while maintaining visual appeal and readability. We use design techniques like strategic white space, progressive disclosure, and visual hierarchy to make mandatory disclosures accessible without overwhelming readers.

What role does brand integration play in your ESG design methodology?

Brand integration is fundamental to our Experience Thinking approach. We ensure your ESG report reinforces your brand promise and values while maintaining appropriate credibility and transparency. The design must feel authentically connected to your organization while avoiding any perception of greenwashing through overly promotional treatment.

How do you measure the success of an ESG report design project?

Success metrics include stakeholder engagement rates, comprehension testing results, accessibility compliance scores, download and interaction analytics for digital formats, and feedback from key stakeholder groups. We also track whether the report supports broader sustainability communication goals and stakeholder relationship outcomes.

How do you design for multiple stakeholder audiences with different needs?

We apply Experience Thinking to map distinct stakeholder journeys - investors seeking financial materiality, customers evaluating brand values, employees understanding company direction, and communities assessing local impact. Our design creates clear pathways for each audience while maintaining overall report cohesion through strategic content organization and navigation design.

What makes ESG reports engaging for non-expert readers?

We use storytelling techniques, visual metaphors, infographic summaries, and progressive disclosure to make complex sustainability data accessible. Our designs include executive summaries, key highlights sections, and visual data stories that allow general audiences to understand your ESG impact without technical expertise.

How do you ensure investor-focused ESG content meets analytical needs?

We create detailed data appendices, year-over-year comparison charts, benchmark analysis sections, and downloadable datasets that support investment decision-making. Our design ensures analytical content is easily located and extracted while integrating seamlessly with the broader report narrative.

What considerations guide employee-focused ESG communication design?

Employee sections emphasize career development opportunities, workplace initiatives, diversity progress, and individual contribution stories. We design these sections to build internal engagement and pride while connecting individual roles to broader sustainability goals through clear visual storytelling.

How do you address community and local stakeholder information needs?

Community-focused content emphasizes local environmental impact, community investment, job creation, and partnership initiatives. We design these sections with accessible language, local context, and visual elements that resonate with geographic stakeholders who may have different priorities than global investors.

What role does customer experience play in ESG report design decisions?

Customer-facing ESG content focuses on product sustainability, supply chain responsibility, and brand values alignment. Our design approach considers how ESG information influences purchase decisions and brand loyalty, creating content that builds trust while avoiding promotional overreach.

How do you design for international audiences with different cultural contexts?

We consider cultural communication preferences, regulatory requirements across different regions, language accessibility needs, and visual symbolism that resonates appropriately across cultures. Our designs can accommodate multiple language versions while maintaining visual consistency and cultural sensitivity.

How do you organize complex ESG data to support different reading patterns?

We apply content experience design principles to create multiple access points - executive dashboards for quick overview, detailed sections for deep analysis, and cross-referenced topics for comparative reading. Our architecture accommodates both linear reading and selective browsing while maintaining logical information flow.

What strategies do you use for effective ESG data visualization?

We design charts, graphs, and infographics that make complex sustainability metrics immediately understandable. Our visualization strategy includes trend analysis, comparative benchmarking, goal progress tracking, and impact measurement displays that support different stakeholder analysis needs while maintaining visual consistency.

How do you handle technical ESG terminology and jargon?

We create content hierarchies that introduce concepts progressively, include glossaries and definition callouts, and use plain language summaries alongside technical details. Our design ensures specialists can access detailed information while general audiences understand key concepts through supportive explanations.

What approach do you take to cross-referencing ESG topics?

ESG topics are inherently interconnected, so we design navigation systems that highlight relationships between environmental, social, and governance initiatives. Our content architecture includes topic tagging, cross-reference indicators, and thematic connections that help readers understand integrated sustainability approaches.

How do you structure forward-looking content and commitments?

Future commitments require careful design treatment to maintain credibility while demonstrating ambition. We create dedicated sections for goals, timelines, and implementation strategies, using visual techniques that distinguish aspirational content from historical performance while maintaining transparency about uncertainty and risk factors.

What role does storytelling play in your content architecture decisions?

We structure ESG reports as cohesive narratives that connect individual initiatives to broader sustainability strategies. Our content architecture supports story arcs that show progress, acknowledge challenges, and demonstrate continuous improvement while meeting regulatory disclosure requirements.

How do you design appendix and technical sections for usability?

Technical sections receive the same design attention as narrative content, with clear organization, searchable layouts, cross-references to main content, and downloadable formats. We ensure regulatory data and detailed metrics are accessible without overwhelming readers who don't need technical depth.

How do you use visual design to communicate ESG impact authentically?

We balance aspiration with authenticity through honest data presentation, realistic photography, and measured visual treatment that builds credibility. Our visual approach avoids greenwashing perceptions while creating engaging content that demonstrates genuine commitment to sustainability principles and measurable outcomes.

What photography and imagery strategies work best for ESG reports?

We prioritize authentic workplace photography, real project documentation, diverse stakeholder representation, and environmental context that supports your ESG narrative. Our imagery strategy avoids stock photo clichés while capturing genuine moments that demonstrate sustainability initiatives and human impact.

How do you design infographics that make ESG data compelling?

Our infographic design transforms abstract metrics into concrete visual comparisons, uses familiar metaphors to explain complex concepts, and creates visual hierarchies that guide readers through data stories. We design infographics that work independently while supporting broader report narratives.

What color psychology considerations influence ESG design decisions?

Color choices must balance environmental associations with brand consistency and accessibility requirements. We select palettes that evoke sustainability themes while maintaining professional credibility, ensuring sufficient contrast for readability, and avoiding color-coding that excludes colorblind readers.

How do you design charts and graphs for maximum comprehension?

We apply data visualization best practices including clear labeling, intuitive scale selection, comparative context, and progressive disclosure techniques. Our chart design prioritizes accuracy and comprehension over visual flair, ensuring stakeholders can quickly understand trends, progress, and relative performance.

What role does typography play in ESG report accessibility?

Typography choices affect readability across different audience capabilities and reading contexts. We select fonts that maintain legibility in both digital and print formats, establish clear hierarchies that support document navigation, and ensure sufficient size and contrast for accessibility compliance.

How do you balance visual appeal with regulatory disclosure requirements?

Regulatory content receives thoughtful design treatment through strategic layout, visual breaks, highlighting of key requirements, and integration with supporting narrative elements. We ensure mandatory disclosures are prominently presented without overwhelming the overall report experience or stakeholder engagement.

What digital format options do you provide for ESG reports?

We deliver interactive PDFs with navigation bookmarks, responsive web versions optimized for mobile devices, downloadable data tables, accessible HTML versions meeting WCAG standards, and modular content systems that support social media and presentation adaptation while maintaining design consistency across all formats.

How do you approach print design for ESG annual reports?

Print design considers sustainable paper selection, ink efficiency, binding durability, and distribution logistics while maintaining visual impact. We optimize layouts for cost-effective printing while ensuring critical content remains readable and impactful in physical format, supporting both archival and presentation needs.

What interactive features enhance digital ESG report engagement?

Interactive elements include clickable navigation, expandable data sections, embedded video content, downloadable resources, social sharing capabilities, and feedback collection tools. We design interactions that add value without overwhelming users, ensuring accessibility across devices and technical capabilities.

How do you ensure accessibility compliance across different formats?

We follow WCAG 2.1 guidelines for digital formats, ensure proper heading structures for screen readers, provide alternative text for all images, maintain sufficient color contrast, and test with assistive technologies. Our designs accommodate different abilities while preserving visual impact and information clarity.

What considerations guide mobile-responsive ESG design?

Mobile design prioritizes essential information, creates touch-friendly navigation, optimizes images for various screen sizes, and maintains readability on small devices. We ensure critical ESG data and key messages remain accessible and impactful regardless of how stakeholders access your report.

How do you design modular content for multiple communication channels?

We create design systems that support content adaptation for executive presentations, website integration, social media posts, and email communications. This modular approach ensures consistent messaging while allowing format-specific optimization that maximizes impact across different stakeholder touchpoints.

What file management and version control systems do you provide?

We deliver organized file packages with clear naming conventions, provide both working files and final outputs, include style guides for future updates, and establish version control systems that support collaborative review processes and future report development while maintaining design consistency.

How do you structure ESG report design project timelines?

Project timelines typically span 8-12 weeks depending on complexity, with phases including stakeholder research and content audit (2 weeks), design strategy and architecture development (2 weeks), visual design and content integration (4-6 weeks), and testing and refinement (2 weeks). We accommodate reporting deadlines while ensuring quality outcomes.

What level of involvement do you expect from our internal team?

We collaborate closely with your sustainability, communications, and executive teams throughout the project. Key involvement points include initial stakeholder interviews, content review sessions, design feedback rounds, and final approval processes. Our structured approach maximizes your team's input while minimizing time demands.

How do you handle ESG content development versus design services?

We can work with your existing content or provide integrated content strategy and development services. Our Experience Thinking approach recognizes that content and design must work together seamlessly, so we offer flexible service levels from design-only to full content creation and design integration.

What experience do you have with different industry ESG requirements?

Our team has designed ESG reports across technology, manufacturing, financial services, healthcare, and energy sectors. We understand industry-specific frameworks like SASB standards, regulatory requirements, and stakeholder expectations that influence design decisions and content presentation approaches.

How do you ensure project confidentiality and data security?

We maintain strict confidentiality agreements, use secure file transfer systems, limit team access to essential personnel, and follow data protection protocols throughout the project. Our processes ensure sensitive ESG data and strategic information remain protected while enabling effective collaboration.

What support do you provide for report launches and stakeholder communication?

We can develop launch communication strategies, create presentation materials for stakeholder meetings, design promotional materials for report distribution, and provide guidance on digital publication and social media promotion that extends your ESG report's reach and impact.

How do you price ESG annual report design projects?

Project investment reflects report complexity, stakeholder requirements, format deliverables, and timeline considerations. We provide transparent proposals outlining all design services, deliverables, and project phases. Our Experience Thinking approach ensures you receive strategic value that supports long-term stakeholder engagement and business objectives.

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