An organization's brand identity conveys personality, character, purpose, and values - all through a single visual mark. We'll work with your organization to capture its essence in a brand identity that resonates with customers.
We'll conduct creative stakeholder workshops to understand brand strategy, vision, and goals for the new brand identity in visual terms.
Where relevant, we will conduct complementary research, such as competitive analysis, customer research, focus groups, and others to examine current customer perceptions and attitudes.
We'll develop several creative concepts including new logo, wordmark, and tagline that align with the strategic vision.
We'll give stakeholders opportunities to review and provide preferences for various visual styles.
We create your brand identity design system for application in various types of materials.
Your brand identity will be a compelling visual mark that your audiences will connect with. You’ll get:
Experience thinking perspective
Experience Thinking underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
We capture your organization's essence through deep discovery sessions exploring your personality, character, purpose, and values. This foundational understanding ensures your brand identity authentically represents who you are and resonates with your customers.
Strategic development means creating brand identity that's grounded in research and purpose rather than aesthetic trends. We ensure every visual element connects to your organizational values and business objectives while appealing to your target audience.
Through stakeholder interviews, competitive analysis, and market research, we uncover your distinctive qualities, strengths, and market position. This helps create brand identity that stands out authentically in your industry.
We facilitate workshops to explore your brand's human characteristics - is it friendly, sophisticated, innovative, or trustworthy? These personality traits guide every visual and design decision throughout the identity development.
We translate abstract values into concrete visual elements through color psychology, typography choices, and design approaches. Every element is intentionally selected to reinforce your core values and organizational culture.
Understanding your audience's preferences, behaviors, and emotional triggers is crucial for creating identity that resonates. We research what appeals to your specific customers while maintaining authentic brand expression.
We find the sweet spot between genuine organizational expression and market expectations. The goal is creating identity that feels authentic to your team while attracting and engaging your ideal customers effectively.
Our logo design process begins with strategic foundation work, moves through concept exploration and refinement, and includes testing across applications. We create marks that work as single visual representations of your brand identity.
Color selection considers psychological impact, industry context, cultural associations, and practical application needs. We develop palette systems that support brand personality while working effectively across all media and applications.
Typography choices reflect brand personality and enhance readability across touchpoints. We select typefaces that align with your brand character while ensuring functionality in digital and print applications.
We typically present 2-3 distinct logo directions, each representing different strategic approaches to your brand identity. This provides meaningful choice while maintaining focus on solutions that meet your objectives.
Our revision process includes structured feedback sessions and iterative refinement. We work collaboratively to refine the preferred direction, ensuring the final logo meets both strategic objectives and aesthetic preferences.
We test logo designs across various sizes, formats, and contexts during development. This includes digital applications, print materials, signage, and merchandise to ensure versatility and effectiveness.
Brand identity includes logo variations, color systems, typography hierarchies, graphic elements, photography style, illustration approach, and layout principles that create cohesive visual language across all applications.
We develop systematic approaches to visual elements that maintain consistency while allowing flexibility. This includes establishing rules for logo usage, color application, typography, and graphic elements across different contexts.
Akendi combines brand identity design with user experience expertise, ensuring your visual identity considers how people interact with and experience your brand across all touchpoints, creating more effective and engaging results.
Our UX expertise ensures brand identity considers user behavior, interaction patterns, and experience optimization. This creates visual identity that not only looks great but functions effectively across customer journeys.
We've created brand identities for healthcare, technology, financial services, non-profit, government, and consumer sectors. Our adaptable approach works across diverse industries while respecting sector-specific requirements.
We understand how brand identity must work in digital environments, from responsive web design to social media applications. Our designs are optimized for digital while maintaining effectiveness in traditional media.
We excel at creating identity systems for organizations with multiple divisions, services, or stakeholder groups. Our systematic approach ensures coherent identity that works across organizational complexity.
We've successfully redesigned brand identities for organizations seeking to modernize, reposition, or evolve their visual presence. Our approach balances necessary change with equity preservation.
Accessibility is built into our design process, ensuring adequate color contrast, readable typography, and inclusive visual approaches. Our identities work effectively for diverse audiences and abilities.
We focus on enduring design principles rather than trendy aesthetics, creating identity that ages gracefully while remaining contemporary. This approach maximizes the longevity of your investment.
We create detailed brand guidelines covering logo usage, color specifications, typography rules, graphic elements, and application examples. These ensure consistent implementation across all brand touchpoints.
Our guidelines include extensive application examples showing proper usage across business cards, letterhead, digital platforms, signage, and marketing materials. This provides clear direction for implementation.
Yes, we often provide template systems for frequently used materials like presentations, social media, and basic marketing collateral. This helps maintain consistency while enabling efficient content creation.
You receive vector files, high-resolution images, web-optimized formats, and any specialized files needed for your specific applications. All files come with usage instructions and technical specifications.
We optimize brand identity for digital applications including websites, social media, email, and mobile apps. This includes creating responsive logos and establishing digital-specific usage guidelines.
Beyond design delivery, we offer implementation guidance, team training, and consultation to help your organization successfully launch and maintain the new brand identity across all applications.
Our brand guidelines provide technical specifications and usage rules that external vendors can follow. We can also provide vendor consultation to ensure consistent brand implementation.
We design identity systems that can grow with your organization, including guidelines for new applications, extensions, and future brand evolution while maintaining core identity integrity.
We ensure brand identity supports your business goals through strategic positioning, target audience appeal, and market differentiation. Every design decision connects to measurable business outcomes.
We analyze competitive visual landscapes to identify differentiation opportunities and avoid similarities. This helps position your brand uniquely while understanding industry visual conventions.
Our UX expertise ensures brand identity enhances rather than hinders customer interactions. We consider how visual elements impact usability, recognition, and emotional connection across touchpoints.
Market positioning directly influences visual strategy - premium brands require different approaches than accessible brands. We align visual expression with your intended market position and pricing strategy.
Trust-building through design involves consistency, professionalism, and authentic expression. We create identity that feels credible and reliable while reflecting your organizational values genuinely.
Memorability comes from distinctive visual elements that connect emotionally with audiences. We balance uniqueness with clarity, creating identity that stands out while remaining accessible and relevant.
We establish metrics for brand recognition, recall, and preference that can be tracked over time. This includes qualitative feedback and quantitative measures of brand performance and market impact.
Pricing reflects project scope, complexity, and deliverable requirements. We provide transparent proposals outlining all costs, timelines, and deliverables before project initiation to ensure clear expectations.
Investment varies based on organizational complexity, number of applications needed, research requirements, and strategic depth required. We customize scope to match your budget and priorities.
Strong brand identity typically improves recognition, customer preference, and business credibility. Benefits include enhanced market positioning, customer loyalty, and ability to command premium pricing over time.
Brand identity is foundational investment that amplifies all other marketing efforts. It's strategic infrastructure that improves effectiveness of advertising, digital marketing, and customer communications.
Professional brand identity creates lasting business assets that appreciate over time. Strong visual identity becomes valuable intellectual property and provides consistent market presence for years.
Through strategic foundation work, systematic design process, and practical implementation tools, we ensure your investment creates measurable business impact and supports long-term growth objectives.
We customize project scope and deliverables to match your budget while ensuring essential strategic and design elements are included. Every project receives our full attention to quality and effectiveness.
Brand identity projects usually require 6-12 weeks from initiation to completion, depending on project scope, organizational complexity, and feedback cycles. We provide detailed timelines with key milestones.
Your team's participation is essential during discovery, concept review, and final approval phases. We provide clear schedules outlining when your input and decisions are needed for project success.
We provide regular progress updates, milestone presentations, and maintain open communication channels throughout the project. You'll always know project status and upcoming decisions.
We use structured feedback sessions and collaborative tools to gather input efficiently. Our goal is productive iteration that improves results while maintaining project momentum and quality.
We build flexibility into project plans to accommodate business changes. Paused projects can be resumed with minimal disruption once you're ready to proceed with the design development.
We establish clear approval hierarchies and feedback consolidation processes. Multiple stakeholders can provide input, but we designate final decision-makers to ensure efficient progress.
We offer post-launch consultation, additional application design, and brand guideline updates as your needs evolve. Many clients maintain ongoing relationships for brand management and evolution.
Through detailed guidelines, team training, implementation planning, and ongoing support, we ensure your organization can successfully launch and maintain the new brand identity across all touchpoints and applications.
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