ASSOCIATIONS UX:
STAY RELEVANT
TO YOUR MEMBERS

To advocate effectively and represent your members' interests, you must understand what truly matters to them.
THE CHALLENGE

It can be hard to keep up with members' changing needs.

Your members are constantly moving, and your association must keep pace. Adapting what you offer and how you deliver can be challenging, especially with outdated experiences, siloed operations, and an audience with ever-shortening attention spans.

OUR RECOMMENDATIONS

1

COMMUNITY CONTENT

Your site needs to increasingly focus on community content: integrating forums, blogs, and engagement tools to share insights and connect.
OUR RECOMMENDATIONS

2

PERSONALIZATION WITH AI

Advanced AI enables you to provide tailored content, event suggestions, and resources, enhancing engagement and relevance.
OUR RECOMMENDATIONS

3

ENHANCED ACCESSIBILITY

Accessibility is prioritized as you need to adopt WCAG 2.2 standards, adding dark mode, scalable text, voice descriptions, and high-contrast settings.

Associations should evaluate whether they are merely communicating their value or actively demonstrating it. Ideally, they should excel at both.

ATHENA HERRMANN EVP, Akendi
CLIENTS WE'VE HELPED WITH INTENTIONAL EXPERIENCES
Akendi UX Client
Akendi UX Client
Akendi UX Client
Akendi UX Client
Akendi UX Client
Akendi UX Client
Akendi UX Client
Akendi UX Client
CLIENTS WE'VE HELPED
  • Alberta Motor Association
  • Canadian Construction Association
  • Canadian Real Estate Association
  • College of Registered Nurses of Manitoba
  • College of Nurses of Ontario
  • Municipal Information Systems Association
  • Ontario Medical Association
  • Ontario Real Estate Association
  • YMCA
  • Young Presidents' Organization

How can we help_hand help you?