MODERNIZING CRITICAL ONLINE BUSINESS TOOLS AT OMA INSURANCE

To improve the experience of members seeking insurance quotes, OMA Insurance wished to consolidate and improve its online calculators. In addition to being difficult to use, the design of these important business tools was dated and did not reflect OMA’s newly revamped brand. OMA sought Akendi’s help to offer its members a more professional and intuitive user experience.

Through workshops with key stakeholders, Akendi identified the most common calculator users and tasks. Based on this insight and an iterative design approach, we created a streamlined calculator experience that allows members to self-identify and view the most relevant insurance options for their career stage. In addition to creating a visual design that better supports user tasks, we gave the calculators a new, modern look to ensure that they would be attractive to members.