OUR APPROACH
Member and student Personas and user lifecycle showed that despite the two parts of OREA's business, the member experience follows a single continuum. Prospects become trainees, who become certified REALTORS and ultimately OREA members.
Our proposed web strategy and redesign reflected that continuum by unifying the two sides of the site. We provided guidance to OREA’s internal writers so they can generate engaging, on-brand content on an ongoing basis.
The new website is designed as an inspirational, communal space for all users, no matter where in the lifecycle they are. To create a sense of community, the site features aspirational images of Realtors and invites engagement and action through prominent buttons, links and practical interactivity. At the same time, all that functionality provides immediate proof of the value OREA delivers to members, cementing loyalty.