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Our People

Our multi-disciplinary team of 20 operate among four offices: Toronto & Ottawa in Canada, and Cambridge & London in the UK. We are a tight-knit crew who thrive on collaboration and are eternally optimistic for a well-designed world.

Akendi employees

Meet the management team

Tedde Van Gelderen

Toronto

Tedde Van Gelderen

Founder & President

Tedde infuses Akendi, its services and methodology with his drive to make customer and user experiences go beyond a singular product or service. Experience Thinking™ starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. In his view, Experience Thinking™ should become deeply rooted in an organisation's creation processes, research usability testing and experience design in both public and private sectors.

Read Tedde's latest blog post

Shaun Illingworth

Ottawa

Shaun Illingworth

Vice President

Ensuring research is relevant and actionable is what drives Shaun day-to-day. With over 17 years of experience in both enterprise and startup technology companies, he is an experienced business strategist, creative thinker and market research executive with a focus on user-centered design and its resulting business value. With extensive North American and European market research and market development experience, he has successfully built several marketing and business relationships from the ground up.

Read Shaun's latest blog post

Dominira Saul

Ottawa

Dominira Saul

Chief Experience Architect

Dominira believes that behind every well-designed product or service there is a thorough understanding of the actual users and their needs. Having presented many influential research and design outcomes to clients at all levels of the private and public sector, he is adept at putting his beliefs into practice. Dominira remains focused on ensuring clear transfer of design recommendations and most importantly, rationale to our clients. He is a bilingual communicator who has lectured at the university level, and delivered many training courses.

Read Dominira's latest blog post

Athena Herrmann

Toronto

Athena Herrmann

Design Director

Athena brings 19 years of expertise in website and interface design as well as brand identity, print collateral and mobile application design. She works with an immaculate attention to detail, a clear grasp of the target and message as a whole, extraordinary creative talent, and the production skills to bring ideas to life. Athena has had the opportunity to work with some of North America's most respected brands including The Canadian Breast Cancer Foundation, RBC, Whole Foods Market, the Government of Canada and many more.

Read Athena's latest blog post

Leo Poll

Cambridge, UK

Leo Poll

President – Akendi UK

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what has driven Leo throughout his career. With more than 15 years of experience he is able to bring an ability of strong lateral thinking combined with very broad domain knowledge of applications/markets and technical enablers.

Read Leo's latest blog post

Recent projects

grey county web ux design Ontario Centres of Excellence web ux design iot613 conference nb power portal UX web design york website usability testing Automic UX Design Canadian Partnership Against Cancer Annual Report CREA Web Portal UX Design

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