Our multi-disciplinary team works out of four offices: Toronto & Ottawa in Canada, and Cambridge & London in the UK. We are a focused crew who thrive on collaboration and are eternally optimistic for a well-designed world.
Meet the management team
Tedde van Gelderen
Tedde infuses Akendi, its services and methodology with his drive to make customer and user experiences go beyond a singular product or service. Experience Thinking starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. In his view, Experience Thinking should become deeply rooted in an organisation's creation processes.
Chief Experience Officer (CXO)
Tara has been leading experience strategy, research, and design for Tier 1 organizations like IDEO, Frog Design, and Cossette for over 17 years. Her mission remains focused on using the latest CX/UX strategies and innovations to deliver outstanding high-reward experiences that wow even the most discerning citizens.
Chief Strategy Officer (CSO)
Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods.
Siobhan strives to make a positive impact on people’s lives through thoughtful design. Since 2000, she has leveraged her artistic abilities and strategic thinking to create designs that truly connect. In addition to working with numerous B2B, telecom, government, healthcare, and finance organizations, she counts festivals, galleries and fashion companies among her many clients.
Principal Experience Architect
Since 2009, Dan has dedicated his career to creating website and interface designs that lead to exceptional experiences between users, their environment, and their tools. In fact, one of Dan’s biggest joys is seeing the software he designed in use in airports around the world. An exceptional listener who is open to new ideas, Dan’s clients marvel at his calm, patient nature and ability to explain complex topics in an accessible way.
President – Akendi UK
Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what has driven Leo throughout his career. With more than 20 years of experience he is able to bring an ability of strong lateral thinking combined with very broad domain knowledge of applications/markets and technical enablers.
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