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Visual Design for User Experience
Vancouver - October, 2017

UX training
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Visual Design for UX
20 Oct

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Course Details

In this course, we will introduce the visual design principles that are critical in designing products that are both engaging and usable. When applied correctly, visual design can enhance more than aesthetic appeal alone. By synthesizing user experience best practices with visual design concepts and a knowledge of human factors, participants will learn to combine form and function to generate truly exceptional products.

What You Will Learn

  • An overview of visual design theory
  • Understand how to apply visual design principles and elements to enhance usability
  • Learn techniques that enhance emotional engagement
  • Guidelines for the creation and implementation of style guides
  • Apply usability principles in visual design through hands-on exercises
  • A comprehensive course handout

Hands-on exercises will be used throughout the training session.

Is this training right for me?

We assume little awareness of visual design. The training is appropriate for anyone working in the creation of digital products and wants to learn about the process, tools and techniques used in successful visual designs and understand the role of visual design in UX.

Visual Design for UX Training Outline


  • The visual design process
  • The user experience design process
  • Making the processes work together

Visual Design Principles

  • Gestalt psychology theory
  • Applying design theory
  • Understanding composition
  • Using graphical elements
  • Engaging users through visual design
  • Data visualisation

Creating a Visual Language

  • Storytelling
  • Creating and applying style guides
  • Iconography

Working with a designer

  • Basic terminology
  • Importance of and how to write a creative brief
  • Avoiding pitfalls in communication
  • Integrating visual design into the product development process


Course duration

1 day, 9:00 – 16:30 full day session with a one-hour lunch break.

Visual Design for User Experiences
20 Oct

More Vancouver courses

the profile vancouver, akendi ux training location


The Profile Vancouver

375 Water Street
Suite 200
Vancouver, BC V6B 5C6

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UX Training & Certification Fees

1 day Course 5 day CXD/R Certification
+ Exam
9 day CXS Certification
+ Exam
CAD $595 + tax CAD $2595 + tax CAD $4545 + tax

Cancellation Policy

Training program cost is per person as stated with a minimum 4 participants per course. Akendi reserves the right to cancel a scheduled training session up to 5 business days prior to the training if a minimum class size of 4 participants has not been attained. Akendi is not responsible for any travel or other costs incurred as result of a cancellation.

A full refund is provided if you cancel more than 4 weeks prior to training start date. We provide a 50% refund between 4 and 2 weeks before a course. No refunds when cancelling within 2 weeks of course start date.

If paying by invoice and you have to cancel a course, a credit note will be issued. If after application of the credit note there is a remaining balance, you must pay the outstanding amount.

Copyright & Recording

All Akendi course materials are copyrighted and owned exclusively by Akendi Inc. Each participant of our training courses agrees not to copy, modify or publish training materials and handouts.

Akendi does not allow any audio / visual recording of any kind in our training sessions.

UX training FAQ


> Registration

Is this training right for me? We assume little awareness of the user experience field. The courses are appropriate for anyone working in the creation of digital products and want to learn about the process, tools and techniques to create successful user experiences. The courses are not focussed on how to use specific software applications like Photoshop or Axure.
Do I have to take all the courses in one week? OR can I spread them out? Courses can be taken one at a time over a two-year period. However, by registering for the full week you can pay for the certification, which works out to less than the individual courses when added up.
What are the prerequisites? There are no specific prerequisites for the courses.
Can I register for the CXD/R/S certification, but take the courses one at a time over the year? No. If you register for the full certification, it is understood that all courses will be attended in that session and will not carry over to future sessions.
If English is not my native language, do you require a TOEFL, IELTS or GRE score to attend? Though English language test scores are not required for any of our courses, the course content revolves around abstract concepts and requires a firm grasp of the English language. We recommend a fairly high English language proficiency to ensure that all concepts and exercises are followed and understood (approximately TOEFL 80-90 score, IELTS 5.0 - 6.0 points, TOEIC 785-944 points).
Is there a cut-off date to register? Registration will stay open until the start of training or a maximum number of students have been reached (16).
When do you post your training schedule? We try to post at least six months out. When we have a new schedule we will post it on the website. If you would like to be notified of upcoming courses, please register to be notified via email (see the side column for sign-up).

> Payment

Do you offer any discounts? Yes, we offer a student discount of 10% off individual courses. The student must be currently registered and have a valid student ID. A group discount of 10% is also available when three people from the same organisation register for the same courses at the same time. If more than six people are attending from your organisation, please contact to discuss custom training options
How can I pay? Courses and Certification programs can be paid through creditcard. If requested, we will issue an invoice statement in addition to the pdf confirmation that is sent out as part of the credit card payment.
Is there a discount if I have to travel to attend? (Fly in) Unfortunately, no discount is given for those who travel to take the training.
Do you accept personal cheques? Currently, Akendi doesn't accept personal cheques. You can pay through credit card or invoice, to be completed prior to start of training session.
Can I pay over the phone? Yes we can accept payments over the phone in exceptional circumstances and only by prior arrangement. However, wherever possible please use the online form for both registration and payment.
How can I have an invoice sent to me so I can submit it for payment? To request an invoice, please contact
Are there additional expenses aside from the course fees? The cost of the course includes training materials and lunch. However, travel, other meals, and accommodation are not included in course fees if these are required.

> Certification Exam

Is Akendi certification recognized world wide? Akendi UX training and certification is quickly becoming a recognized postgraduate certification for UX practitioners. We work hard to ensure our materials are current and our instructors are qualified to lead training in UX.
When will I see exam results? Each certification requires a passing grade of 70% on the final exam. Results will be calculated and sent approximately two weeks after the exam date.
What if I fail the exam? If you fail the certification exam, you can retake the exam with the next session. At this point the exams must be proctored by an Akendi representative and must be done in person. We do not currently offer remote or online exams.
The online registration form bundles all nine courses with the exam together. Is there any way I can register for the exam separately? If you have completed the required courses, and when you are ready to write the exam, please contact us to indicate which exam session you would prefer to write with. There is no online registration required as we will verify your attendance at each course before adding you to the exam session.
Can I write the certification exam without taking all the courses listed? No. All the required courses must be taken within a two-year time frame in order to write the certification exam.
What is the difference between CXD and CXR? Akendi offers three types of certification: CXD (Certified User Experience Designer), CXR (Certified User Experience Researcher) and CXS (Certified User Experience Specialist). The Research and Design certification can be done in a weeklong intensive training. To complete both certifications qualifies you as a Certified User Experience Specialist.

> Travel

I'm travelling to attend the course and can't stay to write the exam. Do you offer the exam on-line or remotely? Exams must be written on-site and are proctored by an Akendi staff member. We suggest contacting us at to discuss alternative arrangements before you register.
Is Akendi coming to my city? Akendi regularly travels to deliver certification training. If you are interested in having your city host a session, and would like to be notified when that happens, please contact us at
Where and when is the next course? The time and location of the next courses are posted in the training section of the Akendi website. Please let us know if you'd like a training course in your location and we will take this into consideration.
Do you provide discounts on accommodation if I have to travel for the training? No, Akendi does not currently have any relationships that can offer a discount on accommodation in all the cities we provide training.
Do you accept international students? Students have traveled from outside of Canada and UK to attend our training programs. Akendi UK Ltd is accredited by the British Accreditation Council for Independent Further and Higher Education as a Short Course Provider. Participants from outside the EU can apply for a student VISA to attend our courses. Please contact to learn more.

> What to bring?

Do I need a laptop? A laptop is recommended for the Information Architecture, Usability Testing and Interaction Design courses.
Can I add course outcomes to my portfolio? Though group work and hands on work is performed in the programs, the exercises are designed to develop skills and performance in UX, not to build a portfolio. Most courses are a blend of theory and practicum.
Do I have to complete the courses within a certain timeframe? Most participants complete the certification within a one-week intensive program, however, if you are completing certification through individual courses you have two years to complete. If more time is required, you may request an extension by emailing

> What is the Training like?

How big are the classes? Class sizes vary from 5 to 23 participants. We limit the maximum number of participants to ensure enough opportunity for questions and discussions during the training sessions.
How do I know if the Akendi training programs will benefit me? We recommend that you read through the course descriptions before registering to get a sense of the course content and outcomes. As we are not career counsellors we are not able to provide much guidance on your personal benefit.
Have previous Akendi certification alum been UX/UI designers looking for skill upgrades? Or prospective career changers as well? We have found that both groups have been present in our training.
Is there any information on whether the training has helped find new employment in the field? Though we have received positive feedback on the impact that attendees have had in their respective jobs, we do not document nor actively collect long-term results.
Are the training materials available online or in PDF? At this time we do not provide training materials in PDF or online.
What type of materials do you use in the course? Each participant receives a handout and additional resources to be used during exercises. Participants of the certification track also receive a large poster of the Akendi Experience Thinking process.
What does a typical training day look like? We start at 9.00 with introductions of everyone with an actual start of 9.15. There is a mid morning break around 10.30, lunch is at 12.00 to 13.00 with in the afternoon a break at 14.30. Each day ends between 16.30 and 17.00 depending on the conversation and any questions.

> Custom Training Courses

Do you offer custom training? Yes, we offer custom UX training. A minimum group size of six is recommended. Please contact to discuss the options.

Notify me of upcoming Akendi UX training & certifications.

Thank You!

for you interest in our courses.

We will send you updates on new courses as and when they become available.


What past attendees have said

“Defines importance of user experience for organisations and introduces a process for UX.”

Intro to UX Design and Experience Thinking

Ask us about Custom UX Courses & Certifications.

We will come to you!

Training questions? See our FAQ section, contact
or +1.613.688.0906 x0

UX Certifications

User experience Specialist™ (CXS™) Certification

User Experience Designer™ (CXD™) Certification

User experience Researcher™ (CXR™) Certification

UX Certification Course list

Introduction to User
Experience Design
& Experience Thinking
Information Architecture
Interaction Design
Visual Design for User Experiences
Mobile User Experience
User Experience Research
Experience Mapping
Usability Testing
  • 9
  • 5
  • 5

UX Certifications

User experience Specialist™ (CXS™) Certification

This is our full program. Courses cover research, design and testing to give the UX specialist a deep and comprehensive understanding of UX process and the skills to apply it.

This course includes 9 full days of training and a 3-hour certification exam.

User Experience Designer™ (CXD™) Certification

This is our design program. Courses cover experience design to give the UX designer a deep and comprehensive understanding of UX design process and the skills to apply it.

This course includes 5 full days of training and a 3-hour certification exam.

User experience Researcher™ (CXR™) Certification

This is our research program. Courses cover research and testing to give the UX researcher a deep and comprehensive understanding of UX research process and the skills to apply it.

This course includes 5 full days of training and a 3-hour certification exams.

UX Certification Course list

Introduction to User Experience Design
& Experience Thinking™
Information Architecture
Interaction Design
Visual Design for User Experiences
Mobile User Experience Design
User Experience Research
Experience Mapping
Usability Testing
  • 9
  • 5
  • 5