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Web Strategy

A gameplan to make your web portal an effective launch pad

A strategically planned web portal attracts users and connectes them with information they need. Let’s work together to make your web portal a go-to resource! We’ll collaborate with you to discover the role that your users want your web portal to play, and will map the path forward in a web portal strategy.

Akendi web strategy

experiences planned

  • How can we leverage our site to meet organizational goals?
  • How can we get the organization on board with a web strategy?
  • What do our users really want and need from the web portal?

How we do it Timing: 3 - 5 weeks

  • Through interviews and workshops, we’ll work with your stakeholders to articulate the vision, mission, and objectives of the web portal.
  • We’ll also talk to your web portal users to understand their perspectives, needs, and expectations.
  • We’ll audit your web portal – or other information sharing model – to determine what works, what doesn’t, and what’s missing.
  • We’ll develop a web portal strategy that aligns organizational goals with user expectations and needs.
Akendi web strategy Akendi web strategy Akendi web strategy

What you get

You’ll benefit from our broad and deep experience in web portal strategy. You’ll get:

  • A guide that captures the vision, mission, and objectives for the web portal. This serves as a reference document for all stakeholders to leverage across the organization.
  • The information you need to make the right decisions about a web portal initiative.
  • Clarity on what your web portal needs to be, where to invest, and how to roll it out successfully to users.
  • A roadmap defining what your organization will need to align to support and onboard users to a web portal.

Learn more?

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Clients we've helped with experience strategy

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Clients we've helped with Experience Strategy





Finance & Insurance



Global Analytics


Government & Public Service

NR Can

Treasury Board of Canada

York Region






Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.