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Web Persona Research

Keep website and web portal users top of mind during planning and design.

A website or web portal can be a powerful tool for communicating, branding, selling, and supporting users – if people enjoy using it. That’s the power of web personas! We’ll work with you to develop these personas that keep users front-and-centre during the planning, design, and development of websites and portals.

Akendi web persona research

experience insights

  • Who are our web users and what are their goals?
  • What are our web users’ characteristics & behaviours?
  • In what context are they using the web or portal – what are their experiences?

How we do it Timing: 2 - 4 weeks

  • Through discovery workshops, we’ll collaborate with your stakeholders and staff to capture their insights into the current website or web portal and its users.
  • We’ll then conduct web research with your web portal users, gathering both qualitative and quantitative data through interviews, observation, surveys and analytics, validating assumptions, and gaining deep insights.
  • Finally, we’ll create web personas that represent each key type of web user in a highly visual, engaging way that captures the key information needed to serve them well.
Akendi Web Persona Research Akendi Web Persona Research Akendi Web Persona Research

What you get

You’ll benefit from our deep experience as web persona researchers. You’ll get:

A set of detailed user group stand-ins that help to:

  • A visualization of web personas that can be shared throughout your communications and development organizations.
  • These reference personas keeps web users “real” and top-of-mind during strategy, design, and development activities.
  • Clarity on who your web users are, how they think, and what they need to complete tasks and achieve their goals.
  • Validation of assumptions about web users; clarity on their tasks & goals; and new insights into opportunities to delight, and exceed their expectations.

Learn more?

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Learn more?

Download and share with your team.

Clients we've helped with experience research

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Clients we've helped with Experience Research





Finance & Insurance

CRI Canada



Government & Public Service

NB Power

Service Canada

Grey County

University of Toronto


Health Canada

Canadian Digestive Health Foundation


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.