What you get
You’ll benefit from our deep experience as web persona researchers. You’ll get:
A set of detailed user group stand-ins that help to:
- A visualization of web personas that can be shared throughout your communications and development organizations.
- These reference personas keeps web users “real” and top-of-mind during strategy, design, and development activities.
- Clarity on who your web users are, how they think, and what they need to complete tasks and achieve their goals.
- Validation of assumptions about web users; clarity on their tasks & goals; and new insights into opportunities to delight,
and exceed their expectations.