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Eye Tracking

See through the eyes of your user.

Designing for users is much easier when you see through their eyes. With eye tracking, we record users’ actual eye movements as they use a screen based experience. We will pinpoint where your users look for information first, for how long, and the areas on the screen they look the most.

Akendi web eye tracking research

experiences validated

  • Why are users having trouble finding things in our designs?
  • What are our users really looking at, for how long, and in what order?
  • How effective is the layout of our website portal design?

How we do it Timing: 2 - 4 weeks

  • Start with stakeholder consultations to understand the motivations and research goals for the eye tracking study.
  • Develop an eye tracking test protocol, recruit the users, conduct the research sessions, and record the tracking results.
  • Present the findings in a powerful visual format that helps you and your stakeholders truly see things through the eyes of your users.
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What you get

Using proven processes and tools including our eyetracking software and recordings, we’ll hit the ground running. You’ll get:

  • To look through your users’ eyes as they interact with your website or web application
  • Quantitative eye tracking test data, including video clips, data visualization, heat maps and gaze plots
  • Clarity on where to improve the user experience

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Clients we've helped with experience testing

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Clients we've helped with Experience Testing





Finance & Insurance




Government & Public Service


Treasury Board of Canada

York Region

Atlantic Lottery Corporation


Health Canada



Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.