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Content Strategy

Ensure that your web or portal content supports an optimal user experience.

Websites present information to users in multiple dimensions. Planning what content users need, where they expect to find it, its relationship to other content, and how best to maintain it is the focus of website content strategy.

Akendi content strategy consulting

experiences planned

  • How does our current content meet our corporate vision?
  • How can our content best serve the desired user experience?
  • What are our goals of how to organize and manage our online content?

How we do it Timing: 2 - 4 weeks

  • Consult with stakeholders and conduct workshops including a content audit to understand he current state as well as any content management challenges that exist.
  • Work closely with your content owners and authors to develop a new strategic vision with a focus on streamlining content and making it intuitive for users to find.
  • Conduct related services as appropriate, such as competitive review, stakeholder analysis and governance framework development.
  • Create a content strategy report for various stakeholders in the organization
Akendi content strategy consulting Akendi content strategy consulting Akendi content strategy consulting

What you get

No matter how complex your current content structure may be, we’ll help you get it under control. You’ll get:

  • A complete content strategy with vision, mission, values and content goals of the organization
  • A governance framework to capture responsibilities and information flows
  • A new content migration plan providing clarity on which content moves where and how

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Clients we've helped with experience strategy

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Clients we've helped with Experience Strategy

Telco

Blackberry

Telus

Rogers

Finance & Insurance

Interac

RBC

Global Analytics

Aviva

Government & Public Service

NR Can

Treasury Board of Canada

York Region

OTPP

Healthcare

Humanware

CDHF

XSensor


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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