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Concept Testing

De-risk your investment in a new website with reliable concept testing.

A new web portal is a significant investment and you want to be sure that the new design and architecture will be well received by users. We’ll work with you on concept testing to discover which functions, features, designs, and architecture will win with your target audiences.

Akendi web concept testing

experiences validated

  • How can we be sure that our new site will improve the user experience?
  • Is our new web design easy to use?
  • Does the new design give customers and users the experience they need?

Ready for a free consultation?

+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)

contact@akendi.com

What you get

  • A visual report that communicates what web concepts are engaging to your intended audiences – and why
  • Clarity on which web concepts and experiences that are truly of value
  • Certainty the web investments make the most sense – and which ideas can be returned to the drawing board
Akendi

How we do it

  • Consult with your stakeholders to understand the vision, mission, and objectives for the new site.
  • Develop a concept testing protocol, recruit the participants, and conduct the testing.
  • Potentially recommend other research as required, such as focus groups and surveys.
  • Deliver the test findings in an engaging visual format that clearly shows the strengths and weaknesses of the web concept, and what should – or should not – be brought forward into the Strategy phase.
Akendi web concept testing Akendi web concept testing Akendi web concept testing

What you get

We bring great experience in concept testing and a customer perspective on how to make web concepts successful. You’ll get:

We bring great experience in concept testing and a customer perspective on how to make web concepts successful. You’ll get:

  • A visual report that communicates what web concepts are engaging to your intended audiences – and why
  • Clarity on which web concepts and experiences that are truly of value
  • Certainty the web investments make the most sense – and which ideas can be returned to the drawing board

Clients we've helped with experience testing

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Clients we've helped with Experience Testing

Telecom

Clear-Com

Fido

Koodo

Rogers

Telus

Finance & Insurance

Aviva

CIBC

Interac

RBC

Government & Public Service

Atlantic Lottery Corporation

Canada Revenue Agency

City of Edmonton

Natural Resources Canada

York Region

Healthcare

Canadian Digestive Health Foundation

Health Canada

HRSDC

YMCA


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.