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Card Sorting Research

Understand information structures for better experiences.

Information and content portals get better and more popular with time – if they are well organized and user-centric. With card sorting research techniques, we give you fast, quantitative feedback on how best to organize information in a way that makes sense to users.

Akendi card sorting researchers

experience insights

  • Where will our users naturally look for this information?
  • What is the best terminology for categories and labels?
  • How do we know what is the most logical categorization of content for our users?

How we do it Timing: 2 - 4 weeks

  • Consult with stakeholders and audit the existing content to understand the needs, goals, and challenges.
  • Develop a card sorting protocol that captures the information, topics, terminology, and content to be included in the research.
  • Recruit users and conduct the open and/or closed card sorting sessions using an online card sorting web application.
  • Analyze the results what provide excellent input to an optimised information architecture.
Akendi card sorting researchers Akendi card sorting researchers Akendi card sorting researchers

What you get

You’ll know with confidence how best to categorize and layer content in your portal or website. You’ll get:

  • Strong guidance on your improved information architecture (IA) based on end user data
  • Clarity on the best terminology and labels to use, right from your end users
  • Assurance about which content structure to follow, where to include information and how to prioritize it

Almost ready?

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Clients we've helped with experience research

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Clients we've helped with Experience Research





Finance & Insurance

CRI Canada



Government & Public Service

NB Power

Service Canada

Grey County

University of Toronto


Health Canada

Canadian Digestive Health Foundation


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.