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UX Concept Testing

Identify the winning product concept and de-risk innovation.

To gain or maintain a leadership position in your industry, you’re driven to continuously innovate. Through UX concept testing, we’ll find out which new ideas are worth investing in by identifying the features and functions that your users value most.

Akendi UX concept testing

experiences validated

  • Is this a good product/feature idea and will our users use it?
  • Of the UX ideas we have, which are most worth investing in?
  • What do we need to make new concepts successful with potential users?

How we do it Timing: 2 - 4 weeks

  • Consult with your stakeholders to understand the new software product and feature ideas, the intended customers, and the objectives for innovation.
  • Develop a test protocol, recruit the participants, and conduct the concept testing. This includes observed structured one-on-one sessions.
  • Conduct complementary research if it is applicable, such as in-field research, focus groups and surveys.
  • Deliver the concept test findings in an engaging visual format.
Akendi UX concept testing Akendi UX concept testing Akendi UX concept testing

What you get

You’ll benefit from our deep experience in UX concept testing, as well as our user experience design expertise on how to make new ideas successful. You’ll get:

  • An engaging visual report to spark excitement, focus, and further ideation within your organization
  • Clarity on which new ideas, experiences, features, and functions your customers will truly value
  • Certainty about which experiences are the most worthy of investment

Almost ready?

Download and share this sheet with your team…

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Almost ready?

Download and share this sheet with your team…

Clients we've helped with experience testing

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Clients we've helped with Experience Testing





Finance & Insurance




Government & Public Service


Treasury Board of Canada

York Region

Atlantic Lottery Corporation


Health Canada



Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.