Ethnographic UX Research Services

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Ethnographic UX Research

Improve the product experience with immersive field research.

Your digital product’s designers can be vastly more successful when they become aware of how users actually engage with the product. Through ethnographic UX research, we’ll provide your digital UX organization with comprehensive and specific insights about the context of use.

Akendi ethnographic UX researchers

experience insights

  • The difference between what users say they want and what they actually need
  • How does the context of use affect the experience?
  • Fully understand the end-to-end user journey

Ready for a free consultation?

+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)

contact@akendi.com

What you get

  • A visualized report that captures the ethnographic ux research results in an engaging form that can be easily understood and shared
  • Concrete data and insights about the context of use as well as supporting data, photographs and video
  • Clarity about how to plan the direction of your digital product experience design and development to create the optimal user experience
Akendi

How we do it

  • We’ll begin by interviewing and holding collaborative workshops with your team, stakeholders and staff to learn what they already know about the product’s users.
  • We’ll develop an ethnographic UX research protocol that incorporates a range of techniques best suited to your goals and the product. This may include contextual inquiry, apprenticeship, job/task shadowing, diary and journaling, silent observation, and more.
  • We may also recommend complementary research methods, such as focus groups, interviews, concept testing, card sorting, usability testing, eye tracking, and others.
  • We will visualize our findings in an engaging format that creates immediate understanding and buy-in throughout your organization, and which can be shared and used daily.
Akendi ethnographic UX research agency Akendi ethnographic UX researchers Akendi ethnographic UX research

What you get

You will benefit from specific insights into users and their actual experiences interacting with your product. You’ll get:

You will benefit from specific insights into users and their actual experiences interacting with your product. You’ll get:

  • A visualized report that captures the ethnographic ux research results in an engaging form that can be easily understood and shared
  • Concrete data and insights about the context of use as well as supporting data, photographs and video
  • Clarity about how to plan the direction of your digital product experience design and development to create the optimal user experience

Clients we've helped with user experience research

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Clients we've helped with Experience Research

Telco

Blackberry

Telus

Rogers

Finance & Insurance

CRI Canada

Aviva

RBC

Government & Public Service

City of Edmonton

Government of Canada

NB Power

University of Toronto

Healthcare

Canadian Digestive Health Foundation

Health Canada

Humanware

MedAvail

Nuance

Ontario Medical Association


Our approach
Our Experience Thinking process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.