User Research

— Get in touch with us

User Research

With insights into how customers, users, members, and subscribers experience your brand, product, or service, you can attract, engage, and delight audiences.Deeply understand the experience people have as they discover, research, and review your offering.

Akendi experience research
speech bubbles

Asking the right questions

Experience research depends on asking the right questions in the right ways. The answers we find from this research focuses attention on what really matters in the experience you create.

Mobile User research by Akendi Go

User Research2 - 9 weeks

Deeply understand your users’ needs and goals and create a user-driven foundation for optimizing their experience.

Service experience research by Akendi Go

Service Research4 - 12 weeks

Gain insight into the service experience that people have with you through both qualitative and quantitative research.

Customer research by Akendi Go

Customer Research3 - 9 weeks

Become certain about what your customers experience, expect, and think – then apply this insight to create great customer experiences.

Focus group research by Akendi Go

Focus Groups2 - 8 weeks

Learn about the emotions that drive a person’s decisions, and discover what’s needed to capture interest and increase engagement.

Online Survey research by Akendi Go

Survey Research4 - 10 weeks

Gain measurable insight through quantitative data on the opinions, beliefs, and attitudes that affect an audience’s behaviours.

User research sprint by Akendi Go

Research Sprint1 - 2 weeks

Learn what inside the mind of a user fast as they interact with your brand, product, or service experiences.


Questions answered

Listening to what people have to say about the experience is critical – but it’s just as important to observe their actual behaviours. This research uncovers genuine needs and preferences.

Customer journey mapping by Akendi Go

Customer Journey Mapping3 - 9 weeks

Visually understand a customer’s journey and connections as they interact with your brand and what the experience is during the engagement process.

Service ethnographic research by Akendi Go

Ethnographic Field Research3 - 8 weeks

Observe how an audience really experiences within the context of their environment.

Web Personas Research by Akendi Go

Web Personas2 - 7 weeks

Understand your website’s users, and keep them top-of-mind as you plan and design websites and enterprise portals.

Card sorting research by Akendi Go

Card Sorting2 - 6 weeks

Structure the content in your intranet, website, or web portal based on the concrete perspectives and expectations of its users.

Clients we've helped with experience research

View all clients

Clients we've helped with Experience Research





Finance & Insurance

CRI Canada



Government & Public Service

City of Edmonton

Government of Canada

NB Power

University of Toronto


Canadian Digestive Health Foundation

Health Canada




Ontario Medical Association

How can we help you?

Let’s Chat

About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.