User Research
With insights into how customers, users, members, and subscribers experience your brand, product, or service, you can attract, engage, and delight audiences.Deeply understand the experience people have as they discover, research, and review your offering.
Asking the right questions
Experience research depends on asking the right questions in the right ways. The answers we find from this research focuses attention on what really matters in the experience you create.
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User Research2 - 9 weeks
Deeply understand your users’ needs and goals and create a user-driven foundation for optimizing their experience.
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Service Research4 - 12 weeks
Gain insight into the service experience that people have with you through both qualitative and quantitative research.
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Customer Research3 - 9 weeks
Become certain about what your customers experience, expect, and think – then apply this insight to create great customer experiences.
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Focus Groups2 - 8 weeks
Learn about the emotions that drive a person’s decisions, and discover what’s needed to capture interest and increase engagement.
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Survey Research4 - 10 weeks
Gain measurable insight through quantitative data on the opinions, beliefs, and attitudes that affect an audience’s behaviours.
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Research Sprint1 - 2 weeks
Learn what inside the mind of a user fast as they interact with your brand, product, or service experiences.
Questions answered
Listening to what people have to say about the experience is critical – but it’s just as important to observe their actual behaviours. This research uncovers genuine needs and preferences.
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Customer Journey Mapping3 - 9 weeks
Visually understand a customer’s journey and connections as they interact with your brand and what the experience is during the engagement process.
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Ethnographic Field Research3 - 8 weeks
Observe how an audience really experiences within the context of their environment.
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Web Personas2 - 7 weeks
Understand your website’s users, and keep them top-of-mind as you plan and design websites and enterprise portals.
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Card Sorting2 - 6 weeks
Structure the content in your intranet, website, or web portal based on the concrete perspectives and expectations of its users.
Clients we've helped with Experience Research
Blackberry
Telus
Rogers
Finance & InsuranceCRI Canada
Aviva
RBC
Government & Public ServiceCity of Edmonton
Government of Canada
NB Power
University of Toronto
HealthcareCanadian Digestive Health Foundation
Health Canada
Humanware
MedAvail
Nuance
Ontario Medical Association
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