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Mobile User Research

Get to know your users and why they do what they do on mobile devices.

Creating user-centred mobile products and services becomes clear when you understand who the users are and how they behave when using mobile devices. We’ll work with you to conduct mobile user research that is targeted to specific insights into your mobile offerings.

Akendi mobile user research

experience insights

  • Who are our mobile users and what are their product goals?
  • What are our mobile users’ characteristics & attitudes?
  • How do our mobile users behave in their environments, what is the context of use?

How we do it Timing: 2 - 4 weeks

  • We’ll begin with stakeholder interviews and collaborative workshops to capture the knowledge you already have about your mobile users.
  • We’ll develop a mobile user research strategy that encompasses a range of qualitative and quantitative techniques best suited to your goals and service. This may include focus group research, interviews, survey research, diary studies, ethnographic research, and other modes.
  • We will visualize the mobile user research findings in an engaging format that brings your mobile users to life for stakeholders and teams throughout your organization.
Akendi mobile user research Akendi mobile user research Akendi mobile user research

What you get

You’ll obtain specific insights into your users and their experiences with your products and services on mobile devices. You’ll get:

  • A visualization that captures the mobile user research results in an engaging form that can be shared throughout your organization.
  • This reference will keep mobile users “real” and top-of-mind during planning, design, and development of mobile products and services.
  • Clarity on who your mobile users are, how they think, and what they need to achieve their goals.
  • Validation of assumptions about mobile users; clarity on their tasks; and new insights into opportunities to surprise and delight them.

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Clients we've helped with experience research

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Clients we've helped with Experience Research

Telco

Blackberry

Telus

Rogers

Finance & Insurance

CRI Canada

Aviva

RBC

Government & Public Service

NB Power

Service Canada

Grey County

University of Toronto

Healthcare

Health Canada

Canadian Digestive Health Foundation

Humanware


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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