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Mobile Concept Testing

Focus your UX design efforts with mobile concept testing

You've made the decision to invest in mobile design. Now, you want to ensure that your efforts will meet with success. Will your website or app design meet its goals in the hands of users? Mobile concept testing answers that question, and shows you where to focus your design efforts.

Akendi mobile concept testing

experiences validated

  • Does your mobile app do what it's supposed to do?
  • Can users perform their tasks as intended?
  • Is it easy to navigate?
  • Is it journey-oriented?
  • Is it engaging?

How we do it Timing: 2 - 4 weeks

  • We'll consult with your team to understand the mobile product and your testing objectives resulting in a usability test plan and protocol.
  • We'll take care of recruiting end users, arranging the test facilities, and other logistics. We can work in-lab, in the field, and remotely.
  • Through structured one-on-one sessions with users, we will observe them as they attempt to complete tasks using the mobile product on relevant devices.
  • All of our research is documented for you. User's interactions, keystrokes, and clicks provide quantitative metrics, while their behaviours and verbal reactions provide qualitative feedback.
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What you get

A comprehensive mobile concept testing report that includes:

  • A full analysis of the quantitative and qualitative test data
  • The root causes of each design issue uncovered
  • Practical, prioritized design recommendations
  • Where relevant, suggestions for mobile innovations

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Clients we've helped with experience testing

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Clients we've helped with Experience Testing

Telco

Blackberry

Telus

Rogers

Finance & Insurance

Aviva

RBC

CIBC

Government & Public Service

EDC

Treasury Board of Canada

York Region

Atlantic Lottery Corporation

Healthcare

Health Canada

YMCA

HRSDC


Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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