Focus your UX design efforts with mobile concept testing
You've made the decision to invest in mobile design. Now, you want to ensure that
your efforts will meet with success. Will your website or app design meet its goals in the hands of users? Mobile concept testing answers that question, and
shows you where to focus your design efforts.
Does your mobile app do what it's supposed to do?
Can users perform their tasks as intended?
Is it easy to navigate?
Is it journey-oriented?
Is it engaging?
How we do it Timing: 2 - 4 weeks
We'll consult with your
team to understand the mobile product and your testing
objectives resulting in a usability test plan and
We'll take care of
recruiting end users, arranging the test facilities, and
other logistics. We can work in-lab, in the field, and
one-on-one sessions with users, we will observe them as
they attempt to complete tasks using the mobile product on
All of our research is
documented for you. User's interactions, keystrokes, and
clicks provide quantitative metrics, while their
behaviours and verbal reactions provide qualitative
What you get
A comprehensive mobile concept testing report that includes:
A full analysis of the quantitative and qualitative test data
The root causes of each design issue uncovered
Practical, prioritized design recommendations
Where relevant, suggestions for mobile innovations
Our Experience Thinking™ process underpins every
project we undertake. It recognizes users and stakeholders
as critical contributors to the design cycle. The result is
powerful insights and intuitive design solutions that meet
real users' and customers' needs.
Akendi is an Experience Thinking™ innovation firm in digital user experience. We are mobile concept testing specialists
consulting for companies and organizations. Located in Toronto and Ottawa, Canada as well as London and Cambridge, UK.