Innovation & Strategy
Innovation and strategy go hand-in-hand to create delightful, differentiated experiences. Innovation unlocks the ideas; strategy ensures that the best ideas are chosen and firmed up to deliver the best experiences.
Innovation Strategies
Ensure that the best ideas are optimally designed for the intended customer, user, citizen, or member experience.
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Competitive Landscape3 - 8 weeks
Understand how your brand, product, service, or content compares to others as a basis for innovation and differentiation.
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Content Strategy3 - 6 weeks
Plan the right content and presentation for each audience’s needs, and ensure they’ll be able to find what they need, when they need it.
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Customer Experience Strategy4 - 8 weeks
Define how people will experience your brand, product, service or content – and how to turn them into customers, clients, members, subscribers, and users.
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Journey Mapping3 - 6 weeks
Understand and visualize the journeys and pathways that customers experience as they interact with your brand, product, service, or content.
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UX Strategy3 - 6 weeks
Define what’s needed to create the UX experience that will differentiate your offering and delight its users as the same time.
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Web Governance2 - 5 weeks
Create a web governance policy that defines how your website will continue to fulfill its mission into the future.
Experience Ideation & Design
Turn the best ideas into concepts that show the potential you are looking for, early in the design process.
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Content Audit2 - 8 weeks
Have your content reviewed to understand what’s there, who it’s for, who owns it, and where gaps, redundancies, and inconsistencies exist.
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Product Design Sprint1 - 2 weeks
Conceptualize the winning product concepts rapidly into concrete designs that can be iterated and tested to create an optimal experiences.
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Service Blueprinting2 - 6 weeks
Outline every interaction a customer has with your organization as a foundation for delivering a consistent service experience.
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UX Concept Ideation2 - 4 weeks
Find innovative new ways to help users interact with your brand, product, service or content, and ensure their ongoing delight.
Clients we've helped with Experience Strategy
Telus
ARM
Rogers
Ooredoo
Finance & InsuranceInterac
RBC
CIBC
Aviva
Government & Public ServiceNatural Resources Canada
Library of Parliament
York Region
Atlantic Lottery Corporation
City of Edmonton
HealthcareHumanware
YMCA
XSensor
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