Branding an organization, product or service results in a presence that connects at an emotional level with your audiences. Our competitive brand analysis will ensure that your branding strategy is based on a deep understanding of how your brand compares to those that are also demanding attention from your audience.
What brands do our target audiences experience in this market space?
How does our brand experience compare to others?
Where does our identity fit within the competitive brand landscape?
How we do it Timing: 2 - 4 weeks
Consult with your stakeholders to understand the vision and business goals for the brand.
Conduct an indepth analysis of a range of brands within your specific market space and/or similar type of industry.
Our Experience Thinking™ process underpins every
project we undertake. It recognizes users and stakeholders
as critical contributors to the design cycle. The result is
powerful insights and intuitive design solutions that meet
real users' and customers' needs.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.