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Brand Strategy

Connect with your whole ecosystem through a solid brand strategy.

Intentionally design the connections between your brand, your employees, partners, and customers! Understand your brand’s current perceptions, identify the gaps between intention and reality, and define what’s needed to close those gaps.

Akendi Brand Strategy

Experiences planned

  • Who are we, really, in the eyes of our target audience?
  • What opportunities are we missing because of our current brand experience?
  • How do we connect our values to the brand?

How we do it Timing: 3 - 5 weeks

  • Through interviews and workshops we’ll collaborate with your key stakeholders to capture the strategic objectives, vision, and mission for the brand.
  • We’ll conduct a competitive analysis and will audit your existing brand, including researching current perceptions of the brand.
  • We'll develop a final, actionable strategy document that aligns your goals with internal and external audiences and their values, needs, and expectations.
Akendi Brand Experience Strategy Akendi Brand Experience Strategy Akendi Brand Experience Strategy

What you get

You’ll benefit from our deep experience in creating brand strategies. You’ll get a strategy that captures these elements:

  • Brand persona – the attributes and characteristics of the brand that create an emotional connection with audiences
  • Brand promise – what you must keep delivering as part of the persona
  • Brand positioning statement – articulating where the brand fits among others, and how to maintain that fit
  • Value proposition – articulating what value the brand offers, and to whom
  • Brand architecture – the organizational structure of the primary brand, other sub-brands, and co-brands

Almost ready?

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Clients we've helped with experience strategy

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Clients we've helped with Experience Strategy





Finance & Insurance



Global Analytics


Government & Public Service

NR Can

Treasury Board of Canada

York Region






Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.