Brand Strategy
Connect with your whole ecosystem through a solid brand strategy.
Intentionally design the connections between your brand, your employees, partners, and customers! Understand your brand’s current perceptions, identify the gaps between intention and reality, and define what’s needed to close those gaps.
Experiences planned
- Who are we, really, in the eyes of our target audience?
- What opportunities are we missing because of our current brand experience?
- How do we connect our values to the brand?
Ready for a free consultation?
+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- Brand persona – the attributes and characteristics of the brand that create an emotional connection with audiences
- Brand promise – what you must keep delivering as part of the persona
- Brand positioning statement – articulating where the brand fits among others, and how to maintain that fit
- Value proposition – articulating what value the brand offers, and to whom
- Brand architecture – the organizational structure of the primary brand, other sub-brands, and co-brands
How we do it
- Through interviews and stakeholder workshops we’ll collaborate with your key stakeholders to capture the strategic objectives, vision, and mission for the brand.
- We’ll conduct a competitive analysis, customer research and will audit your existing brand, including researching current perceptions of the brand.
- We'll develop an actionable strategy document that aligns your organizational goals with internal and external audiences: their values, needs, and expectations.
What you get
You’ll benefit from our deep experience in creating brand strategies. You’ll get a strategy that captures these elements:
You’ll benefit from our deep experience in creating brand strategies. You’ll get a strategy that captures these elements:
- Brand persona – the attributes and characteristics of the brand that create an emotional connection with audiences
- Brand promise – what you must keep delivering as part of the persona
- Brand positioning statement – articulating where the brand fits among others, and how to maintain that fit
- Value proposition – articulating what value the brand offers, and to whom
- Brand architecture – the organizational structure of the primary brand, other sub-brands, and co-brands
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Clients we've helped with Experience Strategy
Telus
ARM
Rogers
Ooredoo
Finance & InsuranceInterac
RBC
CIBC
Aviva
Government & Public ServiceNatural Resources Canada
Library of Parliament
York Region
Atlantic Lottery Corporation
City of Edmonton
HealthcareHumanware
YMCA
XSensor
