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Brand Identity Design

Strategically develop an authentic brand identity.

An organization’s brand identity conveys personality, character, purpose, and values – all through a single visual mark. We’ll work with your organization to capture its essence in a brand identity that resonates with customers.

Akendi brand identity designers

Experiences defined

  • Re-imagine our brand identity to have a greater impact
  • Close the gap between who we really are and what our brand identity conveys
  • Be certain that audiences will interpret our brand identity as we intend

How we do it Timing: 3 - 5 weeks

  • We’ll conduct creative stakeholder workshops to understand the brand strategy, vision, mission, and goals for the new brand identity in visual terms.
  • Where relevant, we will conduct complementary modes of research, such as competitive research, customer research, focus groups, and others to examine current customer perceptions and attitudes.
  • We’ll develop several creative concepts for a new logo, wordmark, and tagline that align with the strategic vision.
  • We’ll give stakeholders opportunities to review and provide preferences for various visual styles.
  • We create the final brand identity system for application to all associated materials.
Akendi brand identity designers Akendi brand identity designers Akendi brand identity designers

What you get

Your brand identity will be a compelling visual mark that your audiences will connect with and value. You’ll get:

  • A comprehensive presentation that provides context and several design concepts
  • A clearly aesthetic vision for the brand identity and branding system
  • A toolkit that includes the logo in various formats, graphic elements, fonts, colours and any other elements needed to execute on the brand
  • A brand style guide that captures the brand identity as well as guidelines for proper use

Almost ready?

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Clients we've helped with experience design

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Clients we've helped with Experience Design





Finance & Insurance



Government & Public Service


York Region

Lakehead University





Our approach
Our Experience Thinking™ process underpins every project we undertake. It recognizes users and stakeholders as critical contributors to the design cycle. The result is powerful insights and intuitive design solutions that meet real users' and customers' needs.
Learn more about our process

How can we help you?

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About Akendi

Akendi is a human experience design firm, leveraging equal parts experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour and combine this knowledge with inspired design. The results enable organizations to improve effectiveness, engage users and provide remarkable customer experiences to their audiences.