Persona Research Sprint
Keep your audience segments top of mind during strategy and UX design.
To create successful human-centric experiences, you need to deeply understand your users. We will work with you to research and capture each persona in research sprints that keep users front-and-centre during strategy and design phases of products and services.
experience insights
- What are each persona characteristics & behaviours?
- What do our users need, how do we support them?
- How do personas fit in the end-to-end journey?
Ready for a free consultation?
+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- User research sprints using the right mix of research techniques to fit your project goals. Our agile ux researchers are comfortable in agile development environments.
- A visualization of user personas that can be shared throughout your organization. This reference keeps users “real” and top-of-mind during planning, UX design, and development activities.
- Clarity on who your users are, how they think, and what they need to complete journeys and achieve their goals.
- Validation of assumptions about your users and find new insights that lead to opportunities to surprise and delight them.
How we do it
- At first, through highly interactive workshops, we will team up with key stakeholders to capture valuable internal knowledge about your users.
- Our persona researchers will then conduct active field research with actual end-users in 2-day to 2-week persona research sprints depending on project needs.
- In this research, the team will gather both qualitative and quantitative data through the latest research techniques including contextual inquiry, ethnographic research, diary studies, and surveys - validating any assumptions and gaining new insights.
- Finally, we will capture key insights of our research in visualizations of ux personas that are a stand in for each key type of user segment in a highly engaging way that brings them to life.
What you get
You will benefit from our deep experience in research sprints for personas. You’ll get:
You will benefit from our deep experience in research sprints for personas. You’ll get:
- User research sprints using the right mix of research techniques to fit your project goals. Our agile ux researchers are comfortable in agile development environments.
- A visualization of user personas that can be shared throughout your organization. This reference keeps users “real” and top-of-mind during planning, UX design, and development activities.
- Clarity on who your users are, how they think, and what they need to complete journeys and achieve their goals.
- Validation of assumptions about your users and find new insights that lead to opportunities to surprise and delight them.
CX Journey
Service
Web
Customer
Sign up for our UX Blog
Don't miss an article! We'll notify you of each new post.
Clients we've helped with Experience Research
Blackberry
Telus
Rogers
Finance & InsuranceCRI Canada
Aviva
RBC
Government & Public ServiceCity of Edmonton
Government of Canada
NB Power
University of Toronto
HealthcareCanadian Digestive Health Foundation
Health Canada
Humanware
MedAvail
Nuance
Ontario Medical Association
