Ecosystem Mapping Sprint
Identify critical connections that will accelerate your UX design.
Design does not happen in a vacuum. Product experiences don't appear in a vacuum. When you design experiences, the need to understand your users context and the broader system context is critical. Ecosystem mapping sprints allows your team to map and structure insights of what you already know about your customer and opportunities for design differentiation.
experiences explored
- Identify and prioritize critical experience relationships
- Robust and rapid capture of the product ecosystem
- Include key types of ecosystem maps for strategy and design
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What you get
- Indepth assessment of opportunities and risks moving from current to future product experiences
- Design of your Ecosystem map - current and future state, to create deeper awareness in your teams
- A clear approach with UX and data science opportunities for further research and concept design
- Capture of key customer journeys and user relationships in your ecosystem that includes product success metrics
How we do it
At the start of this sprint, we create a draft ecosystem map through in-depth internal stakeholder interviews. During our strategic mapping workshops we discuss and capture business goals, past research that illuminates details of the ecosystem.
- Create our initial inventory - what people, partners and technologies are relevant to the business environment?
- During the sprint, we identify the frame(s) of reference: who or what is the focus of the ecosystem challenge?
- Followed by an analysis of the current state of the ecosystem from the stakeholder workshop and potential future states
- Explore critical business implications for your UX strategy, product, content, brand and service design roadmaps
What you get
Complete ecosystem map sprint with current and future state of your product experience:
Complete ecosystem map sprint with current and future state of your product experience:
- Indepth assessment of opportunities and risks moving from current to future product experiences
- Design of your Ecosystem map - current and future state, to create deeper awareness in your teams
- A clear approach with UX and data science opportunities for further research and concept design
- Capture of key customer journeys and user relationships in your ecosystem that includes product success metrics
Service Concept
UX Concept
UI UX
Strategy
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Clients we've helped with Experience Innovation
Koodo
Telus
Rogers
Finance & InsuranceAviva
CIBC
RBC
Credit Suisse
Government & Public ServiceCity of Edmonton
Government of Canada
York Region
Nav Canada
HealthcareHealth Canada
Humanware
Ecobee
MedAvail
