Customer Journey Mapping Sprint
Capture what your customers do and think as they engage with the experience.
It can be a challenging to really understand how a customer thinks, behaves, and feels while onboarding and using your products, especially if the customer journey includes many interconnected but spread out customer experiences. We use journey mapping sprints with the latest research methods to give you precisely that insight!
experience strategy
- What behaviour do customers have when they engage with us?
- What is the real customer experience with our end-to-end product journey?
- How do our own business goals align with the actual customer experience?
Ready for a free consultation?
+1 416.855.3367 (CAN)
+44 (0)1223 853907 (UK)
contact@akendi.com
What you get
- Rich learning sprints through our interactive workshops, analysis and focused conversations.
- A customized visualization of the customers actual experience, their various journeys and pathways, to share throughout your organization.
- Clarity on who your customers are, how they think, and what they need to achieve their goals.
- Validation of assumptions about customers, and insights into ways you can surprise and delight them with your experience.
How we do it
- We begin with collaborative sessions with your stakeholders to capture in-house knowledge about your product experience and customers.
- We will learn from the current customer engagement through research methods including interviews, shadowing, mystery shopping, and other contextual and ethnographic research techniques.
- In our rapid 2-day to 2-week journey mapping sprints, we will analyze the findings and inform our actionable customer journeys that empower you to intentionally design and optimize the customer experience.
- Through customer experience journey mapping, we capture and visualize the key journeys that customers segments take as they interact and onboard with you.
What you get
With our deep expertise in journey mapping research sprints, we will hit the ground running with an established process and tools. You will get:
With our deep expertise in journey mapping research sprints, we will hit the ground running with an established process and tools. You will get:
- Rich learning sprints through our interactive workshops, analysis and focused conversations.
- A customized visualization of the customers actual experience, their various journeys and pathways, to share throughout your organization.
- Clarity on who your customers are, how they think, and what they need to achieve their goals.
- Validation of assumptions about customers, and insights into ways you can surprise and delight them with your experience.
Research
UX
Ecosystem
Focus Group
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Clients we've helped with Experience Research
Blackberry
Telus
Rogers
Finance & InsuranceCRI Canada
Aviva
RBC
Government & Public ServiceCity of Edmonton
Government of Canada
NB Power
University of Toronto
HealthcareCanadian Digestive Health Foundation
Health Canada
Humanware
MedAvail
Nuance
Ontario Medical Association
