To improve the experience of members seeking insurance quotes, OMA Insurance wished to consolidate and improve its online calculators.
In addition to being difficult to use, the design of these important business tools was dated and did not reflect OMA’s newly revamped brand. OMA sought Akendi’s help to offer its members a
more professional and intuitive user experience.
Through workshops with key stakeholders, Akendi identified the most common calculator users and tasks. Based on this insight and an iterative design approach, we created a streamlined calculator experience that allows members to self-identify and view the most relevant insurance options for their career stage.
In addition to creating a visual design that better supports user tasks, we gave the calculators a new, modern look to ensure that they would be attractive to members.
Thanks to Akendi’s user research and experience designs, the OMA was able to confidently create a new, user-centred calculator for its member
and advisor community. In addition to seamlessly integrating with the existing website and reflecting the OMA Insurance brand, the new calculator is more engaging, simpler for members to use, and
receiving accolades within the organization.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™
innovation firm in digital user experience. We are specialists
consulting for companies and organizations. Located in Toronto and
Ottawa, Canada as well as London and Cambridge, UK.