The Ontario Medical Association (OMA) represents the political, clinical and economic interests of physicians in Ontario. To provide members with better service, the OMA wanted a sophisticated platform to be designed to bring Ontario physicians together on a unified social networking platform. The platform needed to allow OMA members to share, connect and exchange information relevant to their area of expertise.
To streamline content for members, the Akendi team created a sophisticated interaction design that creates connections between members
based on field of practice and district as well as sharing important news. The resulting web portal is fresh and modern, clearly displaying relevant content organized by policy, news, article,
editorials and feature stories.
The portal’s content and design reflects a modern approach to the OMA brand.
Ontario physicians have a new medium for connecting and sharing information. The final design provides members with a social networking
platform that generates conversation through contributing articles and comments. The OMA portal brings the association’s web presence into the 21st century, connecting physicians throughout the province.
Akendi is a human experience design firm, leveraging equal parts
experience research and creative design excellence. We provide
strategic insights and analysis about customer and user behaviour and
combine this knowledge with inspired design. The results enable
organizations to improve effectiveness, engage users and provide
remarkable customer experiences to their audiences.
Akendi is an Experience Thinking™
innovation firm in digital user experience. We are specialists
consulting for companies and organizations. Located in Toronto and
Ottawa, Canada as well as London and Cambridge, UK.