SCENIC DESIGN REFLECTS THE TOURIST EXPERIENCE AND INSPIRES EXPLORATION
Grey County’s new tourism website attracts visitors by inviting them to explore the Region’s sights and activities from home or on the go.
Case study overview
Web Strategy, User Research, Responsive Web UX Design, & Front-end Coding
Tourism is one of Grey County’s biggest industries and they wanted to stay competitive. In order to keep growing, Grey County Tourism needed a website that would showcase the Region’s outdoor activities, natural sights and arts and culture as a unique tourist destination. The website needed entice and inspire tourists who may be coming to the Region for the first time.
Akendi recreated the explorative nature of the tourist experience through the design and
architecture of the website. An intuitive navigation path was created which allows users to explore various journeys to get a feel for what their vacation could be.
With three different themes that rotate with the seasons or exploration by activity, interest area or location and professional photographs, bright colours and a spacious
design, the website positions Grey County as a year-round tourist destination.
Grey County’s new tourism website lets future
visitors get a feel for the area from the comfort
of home. The new website embodies the feel of
the Region and simplifies trip planning. The new
design is drawing tourists in and local businesses
feel the site gives them a competitive edge.
The website has received accolades at tourist
conferences and solidifies Grey County as a
tourist leader in the Region.