OUR APPROACH
Through stakeholder research, Akendi learned that the existing portal's one-size-fits-all format was cumbersome and confusing to users. In fact, an OCI staff member would often need to help applicants complete forms that were meant to be “self-serve.” Through end-user interviews and workshops we identified key user personas that informed the creation of wireframes.
The UX design was further improved through usability testing insights that ultimately resulted in simpler forms and an updated visual design that is clear, concise, helpful, and visually appealing.
With its updated portal, OCI will improve the experience of users applying for funding online and reduce the support time spent by staff around the application process. The new homepage quickly guides users to the pages that are relevant to them, and the redesigned forms no longer require the user to enter duplicate or redundant information. Visitors will follow a clear, easy-to-understand application process that supports them from start to finish.